WHY Facebook Is The Top Choice For Small Business Owners

Building your Facebook Page in NON-traditional direct response marketing ways requires THREE THINGS that most old-school marketers and copywriters refuse to do:

1- Relationship
2- Real Time Living & Interaction Daily
3- Regular changes to how they do their brand

Most direct response marketers and copywriters simply don't want a relationship with their clients, they don't want to interact with people and they DO NOT want to change the way they do things. They love to write campaigns and send them without ever having to really #LOVEYOURCUSTOMERS.

Social media demands this AND it's very easy to do for the average small business owner. MOST small business owners don't have a big marketing budget, they don't have a lot of staff and they DO NOT have the masterful skills that traditional DRM and copywriters have. The reason I LOVE Facebook is it gives POWER to the small business owner where more than 67% of all new jobs are created every year. Our engagement shows that it works and our small business clients say it's easy to learn and manage. Facebook is also where BILLIONS of people hang out every single day! Look at the data YOURSELF!

GO where the people are! (Attachments: Our Facebook page this week & top social sites in 4 top countries for small businesses) If you aren't seeing great engagement it has NOTHING to do with Facebook's algorithyms. It has everything to do with the CONTENT you are creating, if it interests your clients, if you are TALKING back to people and you are consistently providing value to your audience. 

With love,

Sandi Krakowski