Are You Talking The Language Your Ideal Client Is Already Hearing In Their Head?
How to attract more clients, get more leads and close more sales!
By: Sandi Krakowski
Do you know the language your ideal client is already speaking in their head?
There is a unique and very specific language, a common set of words, that your ideal client in your niche hears in their head everyday. To write highly converting copy, close more sales on a tele-class and do more business you must KNOW what this language is and speak it!
Let's take weight loss for example. I've made millions of dollars in weightloss. It's a niche I know well not only as a retailer but because I used to be a professionally competing body builder.
This is just a sampling of what goes on in the head of a new dieter:
"I hope this isn't too hard."
"I wonder if I can really do this."
"Will I really succeed this time so that it's the last diet I ever go on?"
"How can I get fast results without a whole lot of pain."
"Come on fatty, just do it!"
If you were writing copy to someone who was seeking to lose weight, this would be the way to translate this language:
Headline: Have you been trying to lose weight for years, but never quite reached your goals?
Subhead: With our simple and proven system this will be the last diet you ever go on!
Lead: Every dieter wants to see fast results, that doesn't create too much pain and gives quick access to the thin life without much headache. Maybe you've been doing things the hard and long way when it comes to weight loss. Now is the time to get past your current struggles and really do what you've been wanting to do.
Kiss fat goodbye! You can do it!
This would cause you to not only attract more clients, but you'll attract all the right people! And closing leads and increasing profits will become easier than ever!
By using the very same words that the prospect is already hearing in their subconscious mind you are given "inside access" to the deeper portals of their learning and receiving system inside the brain. This is where they are talking to themselves all day long. You'll be passing through the protected and guarded corridor of confusion. You'll be able to close the sale quickly, effectively and see long lasting results!
Let's say, for the sake of another example, you sell coaching services that help people get past their mental blocks. Some of the common things most of your clients hear on a daily and even hourly basis in their head might look like this:
"Why does it take me so long to do things?"
"I can't speak to a group, I would throw up!"
"She always gets so much more done that I do, I must be really slow."
"I can't write and don't even have anything to say."
When writing copy for this niche of people, let's say they are business owners, for the sake of example, your copy would convert well if you lead with these same thoughts and ideas:
Headline: "Are you up all hours of the night wondering when you'll ever catch up to the rest of the world?"
Subhead: Don't let everyone else who seems faster, brighter and smarter pass you by! As you tap into our break-thru system you too will be on top of your game 365 days per year
Lead: Does everyone else seem to reach their goals faster than you can even create a mission statement or business plan? There's no need to lose sleep or keep changing your time management program. With our proven step-by-step system you can accomplish more in less time and reach your goals faster than most of the people you're competing with. Learn how to write, always have something to say and never feel left behind again!
Can you see why it's so important to know what your ideal client is thinking?
As you may have noticed, no where in the above example do you see me making statements about fixing deep problems, going through a long drawn our process. There's no detailed features and clinical trials or analysis to validate what we're marketing. The words that the client is already hearing in their head is closing the sale, effortlessly and without strain.
This my friends makes building a huge business so easy your competition might hire private spys to try to figure out what you're doing!
Ironically, this information isn't hid from your competition, it's not 'secret code insider content' like so many claim to have. It's plain common sense applied to business. Listening, listening and listening again.
On tonight's Monday night call, at 8:00 pm ET I'll be sharing more specific insights and actionable steps that you can implement immediately to attract more clients, create more leads and close more sales!
To be given access to this Monday night call, the information can be found here!
http://www.arealchange.com/blog/monday-night-training-call
I look forward to hearing you on the call! Be prepared to bring your questions- the call is one hour long, it's free & I'm here to serve you!
On this call we'll be talking copywriting, email marketing and more! See you there!
Sandi Krakowski is a "Back To Basics Step By Step Business" expert who currently serves more than 92,000 clients in over 136 countries. Her systems help the average business owner as well as big corporations get extra-ordinary results quickly. She has a track record for her 'bringing it into action' processes that company owners find easy to implement with quick results. She has been working online successfully for the last 14 years.
