Loving Your Customers Is Good Business
Loving Your Customers Is Good Business By: Sandi Krakowski Loving your customers is about service, not sales. Like most people, I hate to be sold to, but if you serve me better than the shop down the street does, I’m coming back to see you again and again. I’ll even pay more for the same product because you make me feel valued. Loved, even. Here’s an example. I recently bought two cars from the same local car dealership, two months apart. The first purchase was like doing business with a longtime friend. The staff welcomed us, and everybody made sure we were taken care of. The salesman queried us about our needs and preferences, explained features and options we weren’t aware of, and answered our questions. We felt like our purchase was the most important one [...]