Blog – Page 181 – Sandi Krakowski, The Small Business Mentor

Marketing In The Family And What Was It Like Growing Up With Bill Glazer

During the last year and a half I've had the amazing honor of not only mentoring with Bill Glazer, but getting to know his family. His wife Karen and daughter Mara are people that I not only am grateful for but they mean the world to me! When I asked Mara to share with our audience the "inside digs" on growing up in the Glazer family... I didn't hear back from her for a few weeks. Initially I thought maybe she got super busy, with The Bizzy Buzz growing so fast, I could certainly understand if she forgot about my request. Then an email came in and Mara shared with me that she was going to share the "truth" and wondered if this was what I was looking for. Because I [...]

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Business As Usual Is No Longer Acceptable

The rules of engagement, commerce, relationship and boundaries have changed! Did you miss the shift? During the last 15 years that I've spent in my career online building businesses, I have become aware of changes in how things are being done..... Initially the only way to build a business online was to build it like the BIG guys did. Then we went into a move of change where the focus became direct response strategies- the right words, the right push, the move of the copywriter dominated everything. Then social media flat lined the boundaries, broke the stuffy corporate offices to pieces and relationship became the focus! Many people whined and snarled their way through... and big companies found themselves facing a new competitor they never thought would ever be stepping into [...]

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Four Basic Principles Of Any Copywriting Project You Must Understand

Four Basic Principles Of Any Copywriting Project You Must Understand By: Sandi Krakowski If you want to write copy that sells, you must have the 4 U's in your copy, your focus and as your target for all aiming. Common interest never propels people to buy, but only gathers curiosity. If we are in business, creating a profit, we must fix a problem. Every business has a problem they fix. Even a dating service fixes the problem of the pain of singleness. So what problem are you fixing? Here's the outline to follow when mapping out ANY Opt in Offer, sales campaign, business plan or social media campaign: URGENT: You must have an urgent pressing problem that you are solving with your product or service. This can’t be a casual problem, something only you, [...]

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Why 2012 Is A Critical Year For Building A Business Online

Why 2012 Is A Critical Year For Building A Business Online Special Radio Broadcast from Sandi Krakowski This is a special issue of our newsletter & it's so important, we're releasing it tonight so that you can listen to this BEFORE you head back to work tomorrow! Rather than writing an article for you, I've recorded a FIRST of our many upcoming sessions of our ALL-NEW A Real Change Radio Show! Don't you worry, the newsletter will continue as usual, and the radio show will be in addition to that. Today, however I wanted to CELEBRATE with all of you by releasing our first episode. I also needed to get your attention, because the message I have for you today is critical to your success. Grab a pen and paper, and listen to [...]