Blog – Page 224 – Sandi Krakowski, The Small Business Mentor

WordPress- The Good, The Bad & The Ugly

Wordpress, the easiest platform you'll ever use to create a website If you're in business it's the best way to get online and Google will love you! Google has created it's criteria to favor websites built in a Wordpress environment. You can see the long list at the end of this post for verification. They spider quickly websites built in Wordpress. It's the most universal platform on the internet today to get you quickly "in business"! If you use great tools when you come online it can be easier than every to succeed. Think of them as your 'free employees.' But if you use them in the wrong way- they become a burden around your neck. For example, if you're wanting to build a site for business don't use the free platform found at [...]

By Sandi Krakowski|Blog|Comments Off

Sabotaging Your Sales Letter

I just got done writing a 'lift note' for MaryEllen Tribby of http://www.WorkingMomsOnly.com. Working with a woman like MaryEllen is an honor! She singlehandedly took several companies to a place they never dreamed was possible. Companies like Weiss Research went from $ 11 million to $ 67 million in under 12 months because of her expertise. As Publisher & CEO of Early To Rise where she was responsible for growing the business from $ 8 million in sales to $ 26 million in just 15 months. When I began to write the lift note I remembered a 'million dollar' tip I had received from one of the most successful copywriters of our time : "Don't kill the sales letter with the lift note" If I were to give MaryEllen's resume, accomplishments, why someone should [...]

By Sandi Krakowski|Marketing Points|Comments Off

Where should your focus be?

Focus will pay you more money than you ever dreamed was possible When you have focus in your business things will become easier, you won't get stuck as often and you'll be able to increase your profits faster than anything you could have ever imagined. Many business owners think their biggest problem is that they lack a product that the marketplace is really wanting. Others believe that if they can just get the message right they'll be able to finally have the business of their dreams. The real issue is..... lack of FOCUS. What is focus anyways? According to Webster's dictionary it's : a center of activity, attraction, or attention, a point of concentration. So I have a question for you. Where is your center of activity, attraction, attention and point of concentration when it comes to [...]

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Basic business skills you must have to succeed in today’s economy

Everyday I meet future business owners, current start up company owners and adults from various backgrounds in sales, business and marketing who have increasing confusion about computers, the internet and direct response marketing. They range from coaches, to singers, to real estate investors, to MLM business owners, to copywriters and graphic designers to everything you could possibly imagine in between. My advice to them is that there are some skill sets you must have to succeed in business. While some of these are not necessarily mastered by all these are the basic foundation. If you don't know these foundational keys you can hire someone who does. But what does the business owner who does not have staff or a budget yet to hire people do? Master the foundational basics. Last night I was on [...]