Blog – Page 233 – Sandi Krakowski, The Small Business Mentor

Secret That Paid Me $165,000 In 2009 Through Facebook & Twitter

Ok ok.... hold your horses.... I'm going to give it all to you but first I need to ask you a question: Are YOU the focus of all of your Facebook & Twitter posts or is someone else? The key to making money online is in relationships... and NO ONE, at least that I've ever met, likes to build a relationship around the other person. Prior to my trip in San Fran, CA I was a Sushi Virgin!! NO MORE! I now LOVE SUSHI.... how about you?? So be sure that when you send out posts, you send updates, emails, etc... that the focus is something your ideal prospect will enjoy. Ok.. here is the secret. We have 3 children in the Krakowski household... and we homeschool two teens ages 16 & 14, have [...]

By Sandi Krakowski|Marketing Points|Comments Off

Marketing To YOUR Ideal Client

Marketing to your IDEAL client means all the difference! Far too many business owners who come to me for copy & marketing have no clue who their ideal, most profitable and perfect client is. Here is a recent radio broadcast I did that will give you some insight on how to find out who your idea client is! The Miulti-Channel Marketing Radio Show- click here Let us know how we can serve you! :) Sandi

By Sandi Krakowski|Marketing Points|Comments Off

Where Will The Money Come From?

I have had an interesting week. Coaching clients, writing copy for companies, planning the upcoming holiday, homeschooling my teen boys. There's never a lack of variety. Living in a secluded 6 acres on our property many times, because I don't watch the news, hate watching all the negativity and can't stand putting trash into my head, I run up against something that is far removed from the way my brain thinks. Recently I have been hearing a lot of negative things about money. Here are some of them: There is an idea out there that money is lacking, that money is not available and that having a lot of money can not be done honestly. Let's look at these in detail. Money Is Lacking I recently had a client register for my upcoming coaching [...]

By Sandi Krakowski|Marketing Points|Comments Off

Did The Expectation Of Loss Or The Recession Come First

I have a client in my Marketing & Copywriting business who recently showed a 47% decline in traffic and worse in sales during the last 10 months. Their first response to this was, "Well we're in a famine so we're grateful to still be alive!" Now without creating a lot of self-induced hate mail and worse yet someone slandering my name and saying things I didn't mean let me make myself very clear. I am very very sorry for the losses that so many families and businesses are experiencing. The point of this article is not to show any lack of compassion. I am simply attempting to make a point. My client also changed their entire brand, marketing message, efforts, evaluations, did staff changes, relinquished what was working to people who are unqualified and [...]