Blog – Page 35 – Sandi Krakowski, The Small Business Mentor

Facebook Announces UPDATED CONTROLS For News Feeds: What a brand can do

Facebook Announces UPDATED CONTROLS For News Feeds: What a brand can do Last week Facebook made an announcement to their users introducing a personalized news feed option. With choices to follow some friends, unfollow people and reconnect with people you used to follow, the BIGGEST change to affect marketers is the ability to PRIORITIZE who you see first, including brand pages. The best thing a brand can do is create great content that people love. When people love your content, they'll come back to your page regularly, whether you are in their feed or not. More than 50% of our viewers see our content on my page ORGANICALLY, that serves 1.1 million people. This is because the content we create, our audience wants, including posts, graphics, videos and articles. The next thing you'll want [...]

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Facebook To Pay Advertisers Ad Revenue Up To 55% And Will Give YouTube Big Competition

Photo courtesy of CNN Facebook To Pay Advertisers Ad Revenue Up To 55% And Will Give YouTube Big Competition On July 1st Facebook made a statement that they are going to fully roll out 'suggested videos' to their clients, which means whenever they view a video in their feed, a suggestion will also come up for another video. Mixed in between these suggested videos will be sponsored video ads. If you do a video, and someone clicks on one of these suggest video ads, you could earn up to 55% of the ad revenue. Previously YouTube was the only other prominant social media channel where such ad revenue could be made and many bloggers have become millionaires (or six-figure earners) with video on the platform. I predict Facebook will outpace YouTube in two years. Currently [...]

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WHY The Church Has To Pay Attention To Social Media If We Want To Impact The World

WHY The Church Has To Pay Attention To Social Media If We Want To Impact The World More than 4 billion times per day someone gives their opinion on Facebook, pressing the LIKE button. Think about that. The corporate world is dependent upon the modes of communication of whatever generation we are in. The telegraph, phone, wireless connection, internet, and now, in the biggest way, social media. It’s no big revelation that if you want to succeed in business, you’re going to have to learn how to connect, engage and convert sales via social media. But where does the church fit in? It’s not a matter of whether or not we’re relevant. It’s an issue of whether or not we’re present. Where are we when more than 4 billion people every single 24 hours [...]

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The Skill Of Listening For Huge Company Growth

The Skill Of Listening For Huge Company Growth By: Sandi Krakowski Company owners do keyword research, brand analysis, review historical data and all the other big methods they can come up with to validate whether or not their product will sink or swim. Few ever practice the age-old art of listening. Your prospective customers are talking all day long. They're showing up on Facebook talking about their dreams, their worries and their fears. Forums are filled with prospective buyers who are looking for someone who will give them a listening ear. Gone are the days of "Big CEO and Company" going into the marketplace with an announcement that draws millions. Telling the market what they need doesn't work. The question might really be, did it ever? Your present and future clients are savvy and they [...]