Blog – Page 37 – Sandi Krakowski, The Small Business Mentor

WOW!! I’m On Fox News, CNN, NYTimes AND The LATimes! Retargeting and Remarketing Ads On Facebook And Google

WOW!! I'm On Fox News, CNN, NYTimes AND The LATimes! Retargeting and Remarketing Ads On Facebook And Google Last week we started getting all kinds of emails from our clients, and posts to my Facebook page with people exclaiming, "Oh my gosh Sandi you are EVERYWHERE! I was on a news site just now and there you were!" It feels great when all of our hard work pays off and we start to get media attention, doesn't it? Imagine what could happen to your business if you were invited to be on a website that has MILLIONS of new visitors per day? Do you have a product or service that isn't getting enough traction and need a quick PUSH to your traffic? Getting on a major news website is one of the best ways [...]

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Social Media Strategies For Beginners

Social Media Strategies For Beginners I've built businesses using nearly every marketing strategy and technique known to man. So when a new business owner asks me what the best platform is for growing a business, or they want to know the biggest tip I'd give a beginner, I always emphasize this one fact: If you're not marketing, you are not in business. Sadly, there are a lot of baloney schemes out there that make it look like you can build a business without spending any money and without marketing. That is such a lie. If you were on the television shows Shark Tank or The Profit and asked these multi-billion dollar experts what you could do for free to grow your buisness they'd ask you to leave their show. Growing a business for free doesn't happen. [...]

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Marketing And Mind Control- The Main Focus Of Headlines, Content And A Powerful Call To Action

Marketing And Mind Control- The Main Focus Of Headlines, Content And A Powerful Call To Action By: Sandi Krakowski The goal of all marketing is much different than many new business owners might think. As I've asked this question through social media and on my coaching calls, answers varied from: To get my product out there Find my ideal client Speak my client's language Sell something to things as wide and broad as: To beat my competitors Be the best Make money Give you an offer As we can see from just these few short replies, very few new and beginning business owners understand the focus and the goal of successful marketing campaigns. The goal of every marketing campaign is to create or change a belief. The headline, lead, opening statements, bullet points, proof, [...]

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You Never Know What Someone’s Story Might Be

You Never Know What Someone's Story Might Be Life can be hard. We never know what someone else's story is. Behind anger and outbursts, or behavior that isn't right can be a shattered life and a broken heart. It's impossible to know someone's story from just observing them on social media. Most people who see me think I have a golden finger that makes everything I touch turn to success, when in reality, I've had miserable failures, made horrible mistakes and my life has never ever been a charmed existence where things come easily. Things have been very hard for me, most of my life. I didn't fit in during my school years. Lived a painful life as a kid, being raised without a real motherly figure and feeling lonely even in my own [...]