Blog – Page 41 – Sandi Krakowski, The Small Business Mentor

Two BIG Mistakes People Make With Social Media Marketing

Two BIG Mistakes People Make With Social Media Marketing When I first came online and built my online kitchenware store in the 90's, the big buzz word was SEO: Search Engine Optimization. People were always looking for the biggest 'trick' or strategy they could come up with to get their website on the first page of Google. Some of these tactics were keyword stacking, writing keywords in a white colored font that the search engine spiders would see but that were nearly invisible on the website, and more. In today's economy online, some 20 years later, social media marketing is the dominator and everyone wants to know how to make more money with this powerful tool. If you do one search on Google regarding this topic, you'll see more warnings than marketing tactics however, with [...]

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Work RULES! A book you need to read….

Work RULES! A book you need to read.... "Smarts and hard work are necessary but not sufficient for real success." says Laszlo Bock, the visionary head of Google's People Operations. In his new book "Work RULES!" he gives inside information to how Google created a company where work is meaningful, people are cared for and where they can't wait to go to work. There's a shortage of companies today that people actually love to work for. As someone who leads small business owners everyday it might seem odd for me to recommend a book on how to build a great company and make work more meaningful for your employees, when most of my clients are trying to build their 'own thing'. Many people don't realize that these type of books are foundational to the success I've achieved. Reading [...]

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Has Your Facebook Page Tanked In The Last Two Weeks? THIS Will Help!

It happened right after they did the Facebook Developer Conference...... Did it happen to YOU too? Your quote images no longer being seen? Your own personal Facebook feed is now filled with videos, news clips and things you have NO interest in seeing? What on earth happened?! Now if you're a user of Facebook, you might already be PO'd by this change! What the heck have they done? They told us on the recent live stream and developers update that 'they' knew what 'we' wanted to see in our feed but now all I'm seeing is a bunch of videos and things I don't even care about! What the heck are these techies at Facebook doing? If you're a BUSINESS person who has spent good time AND money to grow a highly targeted Facebook page and [...]

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Beating Your Competition Is A Faulty Business Mindset

Beating Your Competition Is A Faulty Business Mindset I remember the first time I heard a business leader talk about 'beating the competition'. It stirred my red personality up. The focus was to 'sift the market; leave them in the dust; keep them guessing'. I've played this game many times. Rising to the top winning $10,000 commission checks and more, at first glance it sounds like the way to be a great business owner. But when we look deeper, the premise is not only faulty, it's dangerous to the sustainability of your business. Recently I was reading through my Facebook feed and I saw another business coach who made this same statement. She posted an article about a woman who was trying to get back at her ex-husband's new fiance. The article gave details of [...]