Blog – Page 60 – Sandi Krakowski, The Small Business Mentor

The Psychology Of The “Like” Button And The Online Sales Cycle

The Psychology Of The "Like" Button And The Online Sales Cycle Why do we click "LIKE" when we see something on Facebook? Is there some form of gratification we don't realize we are wired for? As marketers, this information is very important. Years ago, if you could write scripts and copy for an infomercial that compelled people to pick up the phone and dial the toll free line, the rest was up to the operator on the other end. Hours and hours were spent training operators how to interact with the people who called. Training was given on how to identify personality types and 'speak their language' so that the sales process could begin and ultimately close with a sale. But what can a business owner do online that even compares to this infomercial [...]

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Engagement On A Facebook Page Is Driven By Three Things

Engagement On A Facebook Page Is Driven By Three Things WHAT is it that causes my page to outpace all of the other social media experts right now who are EXCELLENT, by the way, at what they do and are making a difference? The number one thing small business owners, large multibillion dollar corporations and ministries ask me is this: "How do I increase the engagement on my page so that I can sell more products or services?" When I first started doing highly targeted advertisements through the Facebook ad manager, everyone thought that SURELY this is why my engagement is so high and so many people interact with me. Repeatedly I heard excuses like, "No one can afford your budget!" But case in point, my engagement is driven mostly by organic reach. [...]

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26 & 6 Figures- A Story Against All Odds

I never dreamed when I was living off of buttered toast as a teenager that I would be where I am today. I thought life was going to be like that forever. Minimal clothes, sometimes heat or not, it became easy to become accustomed to thinking this was all life had to offer. It wasn't until I started to break free and become my own person that I discovered there was a much bigger life out there for me than I could have ever imagined. I don't care where your bank account is right now or what you are (or aren’t) eating. It doesn't mean you will be there your whole life. You have to change your mind set in order to change your life. You have to believe God is bigger than any [...]

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Quote Graphics Are A Small Business Owners “Secret Weapon” For Prospecting On Social Media

Quote Graphics On A Facebook Page Are A "Secret Weapon" For Engagement Did you know that quote graphics are the MOST commented on, liked and shared content on all of Facebook? Every single day more than 4 BILLION people interact by clicking LIKE on the platform and more clicks and comments occur on quote graphics and photos than anything else. Quote graphics are the small business owners 'secret weapon' for growing a page without spending any money. Here's why: If the graphic I have above is clicked, liked and shared by 25 people, it will appear on the profile page of all 25 people. That means that all of THEIR FRIENDS see my page and I didn't pay for it. It also means that their friends will instantly have an opportunity to connect [...]