Blog – Page 73 – Sandi Krakowski, The Small Business Mentor

Simple Twitter Lesson For More Engagement

So many people look at Twitter like it's a big wide ocean of millions of tweets and they can't figure out how to stick their head up out of the water to get noticed. Problem is, in that big vast ocean of Tweeters, the only ones hearing you are your followers. We don't need to act like our tweets are going to get lost in a big wide sea of text sized tweets. If we have 879 people following us than on average 87-95 are listening. 10-15 will talk back if you tweet on something that interests them. Best way to overcome this overwhelming fear that you'll never be heard in a big ocean of people? Realize that the only people seeing your tweets are the people who follow you. Talk to them [...]

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When it’s the darkest, trust your friends

We all have dark seasons in our life. Times when we can't seem to find the light switch to get out and we begin to coast from one day to the next. During these times it's really important to know who your friends are. In a recent private mastermind I was teaching some of my clients the difference between valid criticism someone might bring and hurtful, irresponsible opinions other people can bring. The more successful you become in business, the more opinions you will attract. Ironically, some of the darkest comments people bring will not come from those who are close to you. Sure, our loved ones, spouses and family can say hurtful things at times. Sometimes they're threatened, other times they're afraid they are going to lose us if we're successful and there [...]

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Hobby Lobby And The Government’s Desire To Silence Your Dreams

It was an honor to receive a personal message from Steven Green, President of Hobby Lobby in response to my article that went live yesterday in my weekly column on Entrepreneur Magazine. This is what he had to say: "The drive to be the best we can be, to grow the company, to serve our customers, to treat our employees well comes from the faith we have in God. To force us to go against the principals God teaches us to operate our business by would be devastating." Steve Green, President of Hobby Lobby. If you missed that article there were several media and news stations who reached out to me through Twitter and quite a stir got created by some of the statements I made. I think this was one of [...]

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Why ‘Obama-care’ was the Best (and Largest) Direct Response Marketing Piece in History

When I logged into Facebook the other day, I saw an ad in the sidebar. It said, “Sign up by March 31, or pay a fine of up to 1% of your income.” there was an image next to it, it was a calendar with the 31st circled.  Actually, here it is: When I saw this, a thought popped into my head, “What if this deadline is just to produce scarcity? What if this just the best direct response marketing piece of all time?” Are you still asking yourself “What is the ROI on social media?” Do you really need to ask that anymore? I urge you to look at the Presidency of Barack Obama. Whether you agree with his political tilt or not is NOT the question here! Don’t get it twisted! I honor, [...]