Mobile Marketing Territorialism
Mobile Marketing Territorialism I see it everyday. People walking through airports, in Walmart, at church, the hair salon... the list goes on. Attached to their phone. Looking into their phone as they walk into a pole in the middle of the store. Checking something online before they purchase in person. What has that friend posted tonight on their Facebook profile? In my 18 years of building successful businesses online I have to be very honest with you, I've NEVER seen anything like it. People love their smartphones! And with good reason! You can do everything in the palm of your hands! Some people have even thrown away their laptop and gone completely mobile with nothing more than a smartphone and a pad device. So what does this mean to us as marketers? Pay attention to what [...]