Sandi’s personal writings and tips for marketing
COVERT Selling: The Hottest Trend Revealed and How You Can Play to Win!
COVERT Selling: The Hottest Trend Revealed and How You Can Play to Win! by Kevin Hogan The October 13th episode of Donald Trump's, "The Apprentice," featured his teams of candidates putting together the next marketing concept for Dairy Queen. For those of you who don't know or haven't been paying attention, 18 contestants compete for a job running one of Trump's many corporations. In this episode, Dairy Queen got nearly 44 minutes of airtime. I have no idea what Dairy Queen paid to have that time. I do know that it is brilliant and more importantly, profitable...advertising. Putting your brand in front of a huge part of your demographic for 44 minutes is worth an enormous amount of money. This is more than "product placement" which is very effective...this is all about building the brand! [...]
Building A Home In A Recession
Last night we did something we haven't done in over 10 years! We put an offer in on a new home. Just four years ago my husband's job ended at General Motors. He had been there for 18 years. Even though my companies had been hugely successful, this was devastating to my man. After putting applications in all over Michigan, spending more than 10 months searching, applying and praying, we made the decision to move out of state. To some this might seem devastating, to us it proved to be the best decision of our married lives. After asking God to open doors outside of Michigan (and after laughing at ourselves for taking so long to get to that place, of moving outside of that state) he had 7 job offers come in during a weeks [...]
“The Influence Of Your Website On Your Profits”
"The Influence Of Your Website On Your Profits" By: Sandi Krakowski The page opened and I was instantly confused. Advertisements for vitamins ran along the right hand side of the website. At the top was a picture of someone who looked almost tense, smiling but not natural. The message on the header said, "Empowering This Generation For A Healthy Life" and the first opening article was on creating a Wordpress website. The business owner was using Wordpress for their website presence, which I can typically tell in the first 2 seconds I am on a page. Score to the positive. The topics that ran along the left had side varied from meal planning to lead generation to free traffic to EFT stress relief. Further down the right hand side I saw a banner for [...]
Indianapolis Marketing CEO Brings Live Event For Recession-Proof Marketing Strategy
FOR IMMEDIATE RELEASE: August 26, 2010 –Is it possible that the recession can actually mean INCREASED profits for your business? "Absolutely!" said A Real Change Int’l Publisher and CEO Sandi Krakowski in a groundbreaking speech to a group of elite business, marketing, and self-improvement thought leaders. At the invitation-only Marketing event she revealed her "Social Media & Internet" approach to boosting profits in any marketing campaign. Krakowski explained that using the internet as a marketing channel any small or large business could effectively extend it’s reach and connect with more potential customers. “People are online more hours than ever,” Krakowski explained, “understanding how to market to buyers on Smartphones, iPads and browsing the web is key. The Internet and social media offer an effective tool for reaching them, building rapport and gaining loyal customer [...]
