Marketing Points – Page 11 – Sandi Krakowski, The Small Business Mentor

Sandi’s personal writings and tips for marketing

Make Social Media Your Slave

Make Social Media Your Slave By: Sandi Krakowski Sometimes you hear something online that is so out there- so ridiculous- so stupid actually that you wonder if the person who said it was joking. But if you're like me, I begin asking all the right questions to lead me to where I need to be in my business when this kind of thing arises. A few months ago I heard a very popular business person say these words, "What the heck are you spending all that time on Facebook for? Go build your business." Made me laugh actually. Because you see last year I started a little test with some marketing through Social Media. It earned me a nice 6-figure income over 12 months. Then we kicked it up a notch [...]

By Sandi Krakowski|Blog, Email Marketing, List Building, Marketing Points, PPC, SEO, Social Media, Wordpress|Comments Off

Creating Rapid Response To Your Opt-In For Your Email List

Creating Rapid Response To Your Opt-In By: Sandi Krakowski When building your website there is one component that should be in the upper right hand corner of your online real estate that you don't want to be without it. This one critical component increases credibility, helps build rapport and determines more than 50% of your long term results It is your Opt-In box. Just putting up an Opt-In form and adding words like, "Sign up for our latest news!" isn't going to cut it. No one wakes up in the morning with a strong desire to sign up for anything, let alone another newsletter. The only reason that someone would give you their private information, their email address, is if you in turn give them something of value at no cost. The [...]

By Sandi Krakowski|Blog, Coaching, Coaching, Email Marketing, List Building, Offline Marketing, PPC, SEO, Social Media, Wordpress|Comments Off

Sabotaging Your Sales Letter

I just got done writing a 'lift note' for MaryEllen Tribby of http://www.WorkingMomsOnly.com. Working with a woman like MaryEllen is an honor! She singlehandedly took several companies to a place they never dreamed was possible. Companies like Weiss Research went from $ 11 million to $ 67 million in under 12 months because of her expertise. As Publisher & CEO of Early To Rise where she was responsible for growing the business from $ 8 million in sales to $ 26 million in just 15 months. When I began to write the lift note I remembered a 'million dollar' tip I had received from one of the most successful copywriters of our time : "Don't kill the sales letter with the lift note" If I were to give MaryEllen's resume, accomplishments, why someone should [...]

By Sandi Krakowski|Marketing Points|Comments Off

Writing A Post While Teaching A Live WP Class

I'm online today working with 12 people in a WebEx environment. These are new business owners in the Direct Sales industry who are learning how to use Wordpress, Web Copy & Blogging to build their business with the best the internet offers. Not all websites are created equal I've noticed in the last 14 years that working online has evolved to a place that most people never expected. With some casual research however nothing has come 'down the pike' so to speak that hasn't already been announced. There is NO top-secret-society information! This is all public knowledge! For example, I'm seeing ALL OVER FACEBOOK this warning from some of my friends that you have to remove the connection between sites that Facebook is doing. This might be true if you hang out on Facebook [...]

By Sandi Krakowski|Blog, Coaching|Comments Off