Sandi’s personal writings and tips for marketing
Who Is Your Ideal Client?
Who Is Your Ideal Client By: Sandi Krakowski You feel the rush of the cool fall air blow thru the trees as you sit on the deck of your dream house, sipping freshly ground coffee with organic rich cream. Taking in thesights, sounds & smell of your dream, which has now become your reality, you wrestle between four topics for this week's newsletter. Each is a great topic and each will meet a need for your target audience. But remembering all the comments on Facebook the week before steers you toward this week's focus. You begin writing...effortlessly. Beating with the heart of your ideal client has made writing, marketing, growing and expanding your company a breeze. They move and live with you. Serving these customers is like second nature to you. Or maybe not. [...]
The One Thing That Holds Businesses Together Through Economic Challenges, Creates More Sales, Impacts More People and Ultimately Produces A Long Last Company!
The One Thing That Holds Businesses Together Through Economic Challenges, Creates More Sales, Impacts More People and Ultimately Produces A Long Last Company! By: Sandi Krakowski Business is changing. The way we do business, the way we purchase things, how we make our decisions- it's all changing. And it's critical that you, as a business owner, understand these changes and utilize this knowledge in your daily practices. This past weekend I spent an intense 14 hour day with my Ruby and Diamond Members. We talked about Marketing, Mindset, Social Media and the activities that every business owner should be doing everyday to create long term results. But is it marketing, mindset or even social media that would make a person so excited to gather with this group that they'd journey 26 hours each way [...]
Your Life Is An Investment Portfolio
When we depend on the activities and decisions of another person, business or system to be our saviour we are seriously hanging by a thread My life has been plagued with trials and tribulations. Abuse and confusion set in at a young age for me. I didn't come from 'stock' that would ensure me of success or doing things in any sort of extraordinary way. As a matter of fact if I were to settle back into the way that most of my relatives do life I would not be where I am at today. It took great courage to go against the tide. Even greater courage to swim in a direction that was contrary to those who are very close to me. While I have many family members and friends who love me [...]
The Currency Of Connection
The Currency Of Connection- Making More Money With Genuine Relationships By: Sandi Krakowski Business has changed. Period. If you don't like it, believe it, understand it..... it doesn't really matter. It's changed. Gone are the days of building your big old Rolodex and building a network of trusted colleagues only goes so far. The real value of your company is now related to something far greater than your business connections. It's directly related to your relationship with your customers. In a recent issue of Entrepreneur Magazine the change taking place in business was highlighted by several authors. I highly recommend you read through this archived issue on the power of connection. Here's the bottom line for any and all business owners- CEO's of large companies should pay attention, small business owners should pay attention, [...]
