Building A Business Is Not A Fantasy

Building A Business Is Not A Fantasy By: Sandi Krakowski The email came in through Facebook. Not unlike others I've seen before, it didn't surprise me, but it did trigger something big in me. The question was, "Sandi, can you just give me a few tips on how to really make money in my business? I am on the verge of bankruptcy and really need to do something fast." Typically my assistant, Amity, will answer such inquiries and encourage people to go through as much of our free training as they possibly can and she'll tell them that Sandi reads all of the emails that come in. I did read the email. And because I take it so seriously the requests that come in to our company I'm answering this email for more than [...]

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COVERT Selling: The Hottest Trend Revealed and How You Can Play to Win!

COVERT Selling: The Hottest Trend Revealed and How You Can Play to Win! by Kevin Hogan The October 13th episode of Donald Trump's, "The Apprentice," featured his teams of candidates putting together the next marketing concept for Dairy Queen. For those of you who don't know or haven't been paying attention, 18 contestants compete for a job running one of Trump's many corporations. In this episode, Dairy Queen got nearly 44 minutes of airtime. I have no idea what Dairy Queen paid to have that time. I do know that it is brilliant and more importantly, profitable...advertising. Putting your brand in front of a huge part of your demographic for 44 minutes is worth an enormous amount of money. This is more than "product placement" which is very effective...this is all about building the brand! [...]

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Building A Home In A Recession

Last night we did something we haven't done in over 10 years! We put an offer in on a new home. Just four years ago my husband's job ended at General Motors. He had been there for 18 years. Even though my companies had been hugely successful, this was devastating to my man. After putting applications in all over Michigan, spending more than 10 months searching, applying and praying, we made the decision to move out of state. To some this might seem devastating, to us it proved to be the best decision of our married lives. After asking God to open doors outside of Michigan (and after laughing at ourselves for taking so long to get to that place, of moving outside of that state) he had 7 job offers come in during a weeks [...]

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“What does running a business and making dinner have in common? “

What does running a business and making dinner have in common? By: Leanne Ely What? Too incongruent you say? Not so--it’s really simple—it’s the day in/day out consistency of doing the same positive things that guarantee success. Have you noticed when you are consistent in your business everything seems to come together the way it’s supposed to? And have you noticed how much more connected your family is when you regularly provide a family meal? Can you see how much these two activities have in common now?  I cannot tell you how many times I’ve spoken to women entrepreneurs in particular who feel the domestic part of life is beneath them. They see me as a June Cleaver clone with a website because, well, I’m all about dinner and making it happen for you [...]

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