Email Marketing – Page 12 – Sandi Krakowski, The Small Business Mentor

The Porcelain Professional And The New Way To Do Business

The Porcelain Professional And The New Way To Do Business By: Sandi Krakowski Have you noticed that the face of professionals and business owners is changing? No longer do Alpha-Dogs who dictate the path to success last. People don't want to be yelled at or told, "No opinions, no suggestions, just do what I say." People need connection. Gone are the days when you 'brag' about the connections you have and isolate yourself in a community where only those in your Rolodex have access. Social Media has made the playing group of major companies on the Inc 500 list of successful companies equal with a no-name just starting out. In today's economy, if you don't connect with your audience and have relationship with them you will be flat lined before you know what [...]

By Sandi Krakowski|Auto Responders, Blog, Coaching, Coaching, Email Marketing, List Building, Offline Marketing, PPC, SEO, Social Media, Wordpress|Comments Off

Who Is Your Ideal Client?

Who Is Your Ideal Client By: Sandi Krakowski You feel the rush of the cool fall air blow thru the trees as you sit on the deck of your dream house, sipping freshly ground coffee with organic rich cream. Taking in thesights, sounds & smell of your dream, which has now become your reality, you wrestle between four topics for this week's newsletter. Each is a great topic and each will meet a need for your target audience. But remembering all the comments on Facebook the week before steers you toward this week's focus. You begin writing...effortlessly. Beating with the heart of your ideal client has made writing, marketing, growing and expanding your company a breeze. They move and live with you. Serving these customers is like second nature to you. Or maybe not. [...]

By Sandi Krakowski|Blog, Coaching, Email Marketing, List Building, Offline Marketing, PPC, SEO, Social Media, Wordpress|Comments Off

Email Marketing Do’s and Don’ts

Email Marketing Do's and Don'ts By: Sandi Krakowski Email marketing has changed through the years. Back in the late 90's when I came online we worked with something called Major Domo. This was the beginning of mailing list management. You would have this set up on your own domain and send emails to everyone who belonged to your 'list'. To subscribe people didn't fill out a form, they had to send a message to the Major Domo on your server and say, "Subscribe". To unsubscribe, do the same thing but with "Unsubscribe". Major Domo in Latin means "Head Of The House" and this is what you became when you sent out an email to the people who were on your house list. Unix/Perl based list management is how we built our first house list with [...]

By Sandi Krakowski|Blog, Email Marketing|Comments Off

Does The Three Foot Rule Work?

Does The Three Foot Rule Work? A Few Facts You Need To Know In Business ! By: Sandi Krakowski Today's article is sure to create a storm of questions so I'll be sure to do my best to answer them as we move along. But this is a very critical article that is being written with a heart of compassion and understanding for a very specific group of people. My first online business that grew to over $ 4.5 million in sales per year in under 4 years was a kitchenware business. This was a direct sales based company, which means that I purchased the products wholesale through vendors and was able to resell them with a reseller's license. We had more than 400 items for sale at our biggest time and more than [...]