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The Porcelain Professional And The New Way To Do Business

The Porcelain Professional And The New Way To Do Business By: Sandi Krakowski   Have you noticed that the face of professionals and business owners is changing? No longer do Alpha-Dogs who dictate the path to success last. People don't want to be yelled at or told, "No opinions, no suggestions, just do what I say." People need connection. Gone are the days when you 'brag' about the connections you have and isolate yourself in a community where only those in your Rolodex have access. Social Media has made the playing group of major companies on the Inc 500 list of successful companies equal with a no-name just starting out. In today's economy, if you don't connect with your audience and have relationship with them you will be flat lined before you know what [...]

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Who Is Your Ideal Client?

  Who Is Your Ideal Client By: Sandi Krakowski You feel the rush of the cool fall air blow thru the trees as you sit on the deck of your dream house, sipping freshly ground coffee with organic rich cream. Taking in thesights, sounds & smell of your dream, which has now become your reality, you wrestle between four topics for this week's newsletter. Each is a great topic and each will meet a need for your target audience. But remembering all the comments on Facebook the week before steers you toward this week's focus. You begin writing...effortlessly. Beating with the heart of your ideal client has made writing, marketing, growing and expanding your company a breeze. They move and live with you. Serving these customers is like second nature to you. Or maybe not. [...]

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How To Create A “Crush It!” Campaign And Build A Big List FAST!

How To Create A "Crush It!" Campaign And Build A Big List FAST! By: Sandi Krakowski A month ago I was on the phone with Bill Glazer and we began to speak about his 3-Step process of marketing. It’s a simple process, really. You ask your customers a few multiple-choice questions. Give them an opportunity to give input. Take input, reveal it to them, invite them to an event, product, webinar or whatever it is you are marketing. Tell them you will give more strategic instruction on how to accomplish what survey revealed. It’s that simple. Not only did I use this 3-Step process to close over $ 500,000 in business in under 28 hours, which recently won me the “Crush It!” contest at the Platinum Mastermind, but I decided to take it one [...]

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The Currency Of Connection

   The Currency Of Connection- Making More Money With Genuine Relationships By: Sandi Krakowski  Business has changed. Period. If you don't like it, believe it, understand it..... it doesn't really matter. It's changed. Gone are the days of building your big old Rolodex and building a network of trusted colleagues only goes so far. The real value of your company is now related to something far greater than your business connections. It's directly related to your relationship with your customers. In a recent issue of Entrepreneur Magazine the change taking place in business was highlighted by several authors. I highly recommend you read through this archived issue on the power of connection. Here's the bottom line for any and all business owners- CEO's of large companies should pay attention, small business owners should pay attention, [...]

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