How To Find, Fight And Face The Resistance

  How To Find, Fight And Face The Resistance  An article resulting from the book, "The War Of Art" by Steven Pressfield  By: Sandi Krakowski The Resistance wants to destroy you, your business and your life. It's not your friend, it's not even a reminder, it's your enemy. Steven Pressfield's book ruined me this past summer because it drew out a "Warrior" that had been asleep.  I've fought the Resistance many times in my life.  The religious have rebuked me, leaders have attempted to sabotage me, my own heart was against me, my family sought to hold me back and my own mind found a comfortable quiet place to hide in pain. As I began my bodybuilding career in the 1980's I first met the Resistance on the track as I ran continuous laps seeking to get my bodyfat down.  [...]

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COVERT Selling: The Hottest Trend Revealed and How You Can Play to Win!

COVERT Selling: The Hottest Trend Revealed and How You Can Play to Win! by Kevin Hogan The October 13th episode of Donald Trump's, "The Apprentice," featured his teams of candidates putting together the next marketing concept for Dairy Queen. For those of you who don't know or haven't been paying attention, 18 contestants compete for a job running one of Trump's many corporations. In this episode, Dairy Queen got nearly 44 minutes of airtime. I have no idea what Dairy Queen paid to have that time. I do know that it is brilliant and more importantly, profitable...advertising. Putting your brand in front of a huge part of your demographic for 44 minutes is worth an enormous amount of money. This is more than "product placement" which is very effective...this is all about building the brand! [...]

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Building A Home In A Recession

Last night we did something we haven't done in over 10 years! We put an offer in on a new home. Just four years ago my husband's job ended at General Motors. He had been there for 18 years. Even though my companies had been hugely successful, this was devastating to my man. After putting applications in all over Michigan, spending more than 10 months searching, applying and praying, we made the decision to move out of state. To some this might seem devastating, to us it proved to be the best decision of our married lives. After asking God to open doors outside of Michigan (and after laughing at ourselves for taking so long to get to that place, of moving outside of that state) he had 7 job offers come in during a weeks [...]

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“The Influence Of Your Website On Your Profits”

"The Influence Of Your Website On Your Profits" By: Sandi Krakowski   The page opened and I was instantly confused. Advertisements for vitamins ran along the right hand side of the website. At the top was a picture of someone who looked almost tense, smiling but not natural. The message on the header said, "Empowering This Generation For A Healthy Life" and the first opening article was on creating a Wordpress website. The business owner was using Wordpress for their website presence, which I can typically tell in the first 2 seconds I am on a page. Score to the positive. The topics that ran along the left had side varied from meal planning to lead generation to free traffic to EFT stress relief. Further down the right hand side I saw a banner for [...]

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