Who Is Your Ideal Client By: Sandi Krakowski You feel the rush of the cool fall air blow thru the trees as you sit on the deck of your dream house, sipping freshly ground coffee with organic rich cream. Taking in thesights, sounds & smell of your dream, which has now become your reality, you wrestle between four topics for this week's newsletter. Each is a great topic and each will meet a need for your target audience. But remembering all the comments on Facebook the week before steers you toward this week's focus. You begin writing...effortlessly. Beating with the heart of your ideal client has made writing, marketing, growing and expanding your company a breeze. They move and live with you. Serving these customers is like second nature to you. Or maybe not. [...]