SEO – Page 12 – Sandi Krakowski, The Small Business Mentor

COVERT Selling: The Hottest Trend Revealed and How You Can Play to Win!

COVERT Selling: The Hottest Trend Revealed and How You Can Play to Win! by Kevin Hogan The October 13th episode of Donald Trump's, "The Apprentice," featured his teams of candidates putting together the next marketing concept for Dairy Queen. For those of you who don't know or haven't been paying attention, 18 contestants compete for a job running one of Trump's many corporations. In this episode, Dairy Queen got nearly 44 minutes of airtime. I have no idea what Dairy Queen paid to have that time. I do know that it is brilliant and more importantly, profitable...advertising. Putting your brand in front of a huge part of your demographic for 44 minutes is worth an enormous amount of money. This is more than "product placement" which is very effective...this is all about building the brand! [...]

By Sandi Krakowski|Blog, Coaching, Coaching, Email Marketing, List Building, Offline Marketing, PPC, SEO|Comments Off

“The Influence Of Your Website On Your Profits”

"The Influence Of Your Website On Your Profits" By: Sandi Krakowski The page opened and I was instantly confused. Advertisements for vitamins ran along the right hand side of the website. At the top was a picture of someone who looked almost tense, smiling but not natural. The message on the header said, "Empowering This Generation For A Healthy Life" and the first opening article was on creating a Wordpress website. The business owner was using Wordpress for their website presence, which I can typically tell in the first 2 seconds I am on a page. Score to the positive. The topics that ran along the left had side varied from meal planning to lead generation to free traffic to EFT stress relief. Further down the right hand side I saw a banner for [...]

By Sandi Krakowski|Blog, Coaching, Email Marketing, List Building, Marketing Points, Offline Marketing, PPC, SEO, Social Media, Wordpress|Comments Off

Getting Your Customers To Enjoy Spending Their Money With You

Getting Your Customers To Enjoy Spending Their Money With You By: Sandi Krakowski A question came up in the middle of the first day at our live event that I was just waiting for. The subject of money. Your customer's money. This business owner was struggling to maintain her value in the marketplace and wanted advice on how to do deal with client's who don't want to pay for anything or always want a deal. Low-balling is what many business owners call it. This is not the first time I've been asked this question. Having sold multiple millions of dollars in products through the last 14 years, collecting money from my clients has quite honestly never, ever been a problem for me. Believing they don't have any money and I should just give my [...]

By Sandi Krakowski|Blog, Email Marketing, List Building, Offline Marketing, PPC, SEO, Social Media, Wordpress|Comments Off

Tacebook and Fwitter Can Sometimes Be Confusing

Tacebook and Fwitter Can Sometimes Be Confusing By Sandi Krakowski How embarrassing! I was on a conference call, passionate as always, content flying through my head and doing my best to get it out of my mouth and to my audience. Social media was the topic. It's one of my most favorite topics lately! So as I began to talk about how some people get confused when they enter the world of social media, this came out of my mouth, "Tacebook and Fwitter can be pretty confusing sometimes, I know!" Oh my word. What a silly girl. I simply apologized and said I am occasionally blonder than I pay to be.... and went on explaining that when you first take a look at social media, it can indeed be confusing. Social media is [...]