SEO – Page 13 – Sandi Krakowski, The Small Business Mentor

What’s In It For Me? A Fresh Look At The USP Of Your Business

What's In It For Me? A Fresh Look At The USP Of Your Business By Sandi Krakowski Beginning business builders have a soft spot in my heart. I remember how it was to work my way through the guesswork, the systems and the tasks of every single day in my new business. Managing a family, homeschooling my children and just the everyday activities that go with these two things put me in a position where decisions had to be made quickly or I would fail. To many this might sound like a risk but it actually proved to be very valuable in my career of building businesses. Being forced to make quick decisions, act on what I could and aim later was a normal way of doing business. It wasn't until Michael Masterson [...]

By Sandi Krakowski|Blog, Email Marketing, List Building, Offline Marketing, PPC, SEO, Social Media|Comments Off

Make Social Media Your Slave

Make Social Media Your Slave By: Sandi Krakowski Sometimes you hear something online that is so out there- so ridiculous- so stupid actually that you wonder if the person who said it was joking. But if you're like me, I begin asking all the right questions to lead me to where I need to be in my business when this kind of thing arises. A few months ago I heard a very popular business person say these words, "What the heck are you spending all that time on Facebook for? Go build your business." Made me laugh actually. Because you see last year I started a little test with some marketing through Social Media. It earned me a nice 6-figure income over 12 months. Then we kicked it up a notch [...]

By Sandi Krakowski|Blog, Email Marketing, List Building, Marketing Points, PPC, SEO, Social Media, Wordpress|Comments Off

Creating Rapid Response To Your Opt-In For Your Email List

Creating Rapid Response To Your Opt-In By: Sandi Krakowski When building your website there is one component that should be in the upper right hand corner of your online real estate that you don't want to be without it. This one critical component increases credibility, helps build rapport and determines more than 50% of your long term results It is your Opt-In box. Just putting up an Opt-In form and adding words like, "Sign up for our latest news!" isn't going to cut it. No one wakes up in the morning with a strong desire to sign up for anything, let alone another newsletter. The only reason that someone would give you their private information, their email address, is if you in turn give them something of value at no cost. The [...]

By Sandi Krakowski|Blog, Coaching, Coaching, Email Marketing, List Building, Offline Marketing, PPC, SEO, Social Media, Wordpress|Comments Off

Using Facebook To Increase Sales And Your List

Using Facebook To Increase Sales And Your List By: Sandi Krakowski I recently installed a plugin on my blog and was completely blown away at the results. Opt ins increased significantly, sales increased and the amount of new friend requests that came in on Facebook nearly tripled in less than a week. This plugin allows me to be exposed to be people all over Facebook that I might never have known existed. More importantly, it connects me to people that never even knew I existed..... or my blog. This plugin takes about 15 seconds to install and activate. It is easy to use, everyone enjoys using it and gets a psychological sense of fulfillment every time they do! What more could I ask for? I have been asking myself that question over and over [...]