Why Most JV “Joint Venture” Marketing Is Like Prostitution & How To Build A Big Business With Loyal Clients
Why Most JV "Joint Venture" Marketing Is Like Prostitution & How To Build A Big Business With Loyal Clients By: Sandi Krakowski One of the greatest things Steve Jobs did so well was create loyal followers. As a devoted Apple fan myself I always chuckle when I run to get the latest product launch, knowing full well that I will be a beta- tester because all of their products get tested by customers and not geeks locked up in a test room. It doesn't bother me that there will be an update released and I'll need to install it and back up my machine to do so. Apple has won my loyalty. They've never done me wrong. Interestingly enough I've never been pitched by a competing vendor or business partner through Apple's email [...]