Social Media – Sandi Krakowski, The Small Business Mentor

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Chasing Your Dreams With A New Focus

Blog, Book, Coaching, Email Marketing, List Building, Offline Marketing, PPC, SEO, Social Media, Wordpress

Chasing Your Dreams With A New Focus

Chasing Your Dreams With A New Focus By: Sandi Krakowski My body hurt. I'd done my time, the body fat was below 4% and the workouts had paid off. No carbs had entered my body for more than 10 days and the lack of water had created the final 'sharp edge' I needed. Walking on stage that day, in the Mount Pleasant Body Building Championship, I knew that my dreams had come true. Overcoming every mind game and trick, forcing my body beyond it's own emotions and feelings, it had obeyed and gone beyond all of my expectations. My tan, lean and ripped body became my trophy and I'd earn a huge one at the end of the day. Ribbons placed around my neck for the best arms, most ripped abs and biggest [...]

By Sandi Krakowski|Blog, Book, Coaching, Email Marketing, List Building, Offline Marketing, PPC, SEO, Social Media, Wordpress|Comments Off

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Why You Don’t Want To Be On The First Page Of Google

Blog, Email Marketing, List Building, Offline Marketing, Social Media, Wordpress

Why You Don’t Want To Be On The First Page Of Google

Why You Don't Want To Be On The First Page Of Google When you build a business online the most important thing you should be doing every single day is building your list. Your house list influences the value of your company and it gives you the power to grow on command. Without a list you’re pretty much guessing as you go. Serious business owners build their list, have a marketing strategy they follow and create products to increase their profits in a passive way. So it would seem obvious that you should also have a goal to end up on the first page of Google, right? Not necessarily. Years ago when people paid for PPC ads as the foremost way of marketing online this might have been a great target- get a [...]

By Sandi Krakowski|Blog, Email Marketing, List Building, Offline Marketing, Social Media, Wordpress|Comments Off

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What Chewbacca Mom Taught Every Business Owner About Facebook

Blog, Social Media

What Chewbacca Mom Taught Every Business Owner About Facebook

If you've been on Facebook in the last week I'm sure you've seen the Chewbacca Mom - the lady with the mask from the Star Wars film and her contagious laughter.So many people were amazed by the joy this lady had and how happy she was just being herself. Now, she's been on TV interviews, got to go visit Facebook's headquarters, and her profile has over 750,000 followers in just 1 week (from no where)! Woohoo! You go girl!There's a huge lesson that every business owner needs to take time - stop what they are doing and pay attention to - you ready?This woman gained the publicity with 1 video on Facebook that takes people year's to build - as well as thousands of dollars on Facebook ads to grow - in an instant [...]

By Sandi Krakowski|Blog, Social Media|Comments Off

The Legal Side Of Copywriting, Marketing, Email Marketing and More

The Legal Side Of Writing (AND Teaching) For Your BusinessBy: Sandi Krakowski When I began my first business it was important to understand trademarked names, phrases and logos. We had over 400 kitchenware products we were drop shipping and while most vendors and dealers gave us unlimited permission to use the graphics and images in our online and printed catalog, some required that we only use 2-3 images at the most. This occurred when a vendor also sold the product we purchased from them for resale on their own company websites or catalogs. Limited use is the phrase for only permitting someone to use images and descriptions in a limited way. Many times I used the phrase, "The Art Of Bread Rising" in my marketing and was advised several times to have this trademarked or copyrighted. We never did [...]