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The Porcelain Professional And The New Way To Do Business

The Porcelain Professional And The New Way To Do Business By: Sandi Krakowski   Have you noticed that the face of professionals and business owners is changing? No longer do Alpha-Dogs who dictate the path to success last. People don't want to be yelled at or told, "No opinions, no suggestions, just do what I say." People need connection. Gone are the days when you 'brag' about the connections you have and isolate yourself in a community where only those in your Rolodex have access. Social Media has made the playing group of major companies on the Inc 500 list of successful companies equal with a no-name just starting out. In today's economy, if you don't connect with your audience and have relationship with them you will be flat lined before you know what [...]

By |Auto Responders, Blog, Coaching, Coaching, Email Marketing, List Building, Offline Marketing, PPC, SEO, Social Media, Wordpress|Comments Off on The Porcelain Professional And The New Way To Do Business
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Who Is Your Ideal Client?

  Who Is Your Ideal Client By: Sandi Krakowski You feel the rush of the cool fall air blow thru the trees as you sit on the deck of your dream house, sipping freshly ground coffee with organic rich cream. Taking in thesights, sounds & smell of your dream, which has now become your reality, you wrestle between four topics for this week's newsletter. Each is a great topic and each will meet a need for your target audience. But remembering all the comments on Facebook the week before steers you toward this week's focus. You begin writing...effortlessly. Beating with the heart of your ideal client has made writing, marketing, growing and expanding your company a breeze. They move and live with you. Serving these customers is like second nature to you. Or maybe not. [...]

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The Currency Of Connection

   The Currency Of Connection- Making More Money With Genuine Relationships By: Sandi Krakowski  Business has changed. Period. If you don't like it, believe it, understand it..... it doesn't really matter. It's changed. Gone are the days of building your big old Rolodex and building a network of trusted colleagues only goes so far. The real value of your company is now related to something far greater than your business connections. It's directly related to your relationship with your customers. In a recent issue of Entrepreneur Magazine the change taking place in business was highlighted by several authors. I highly recommend you read through this archived issue on the power of connection. Here's the bottom line for any and all business owners- CEO's of large companies should pay attention, small business owners should pay attention, [...]

By |Auto Responders, Blog, Coaching, Email Marketing, List Building, Marketing Points, Social Media, Wordpress|Comments Off on The Currency Of Connection
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Building A Business Is Not A Fantasy

Building A Business Is Not A Fantasy By: Sandi Krakowski The email came in through Facebook. Not unlike others I've seen before, it didn't surprise me, but it did trigger something big in me. The question was, "Sandi, can you just give me a few tips on how to really make money in my business? I am on the verge of bankruptcy and really need to do something fast." Typically my assistant, Amity, will answer such inquiries and encourage people to go through as much of our free training as they possibly can and she'll tell them that Sandi reads all of the emails that come in. I did read the email. And because I take it so seriously the requests that come in to our company I'm answering this email for more than [...]

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