Social Media – Page 13 – Sandi Krakowski, The Small Business Mentor

Creating A Revolution And A Revival In Business

Creating A Revolution And A Revival In Business We've entered into a period in time where the rules have changed, the benchmark has been raised and the way we've 'always done business' no longer works! It no longer depends on your network of friends, your letters behind your name or whether you have 'paid your time'! There's a shift taking place in business that has taken many by surprise and others have been planning and preparing for it for years. Today, a small home based business can be on equal footing with a long established business professional who has a network 100 miles long. A corporate business and a small office business compete on equal footing. Truly, a revolution- a change in established process and organization has completely 'rewrote the book' of success. Social [...]

By Sandi Krakowski|Blog, Coaching, Email Marketing, List Building, Marketing Points, Offline Marketing, Social Media, Wordpress|Comments Off

How To Find, Fight And Face The Resistance

How To Find, Fight And Face The Resistance An article resulting from the book, "The War Of Art" by Steven Pressfield By: Sandi Krakowski The Resistance wants to destroy you, your business and your life. It's not your friend, it's not even a reminder, it's your enemy. Steven Pressfield's book ruined me this past summer because it drew out a "Warrior" that had been asleep. I've fought the Resistance many times in my life. The religious have rebuked me, leaders have attempted to sabotage me, my own heart was against me, my family sought to hold me back and my own mind found a comfortable quiet place to hide in pain. As I began my bodybuilding career in the 1980's I first met the Resistance on the track as I ran continuous laps seeking to get my bodyfat down. [...]

By Sandi Krakowski|Blog, Coaching, Email Marketing, List Building, Offline Marketing, Social Media, Wordpress|Comments Off

“The Influence Of Your Website On Your Profits”

"The Influence Of Your Website On Your Profits" By: Sandi Krakowski The page opened and I was instantly confused. Advertisements for vitamins ran along the right hand side of the website. At the top was a picture of someone who looked almost tense, smiling but not natural. The message on the header said, "Empowering This Generation For A Healthy Life" and the first opening article was on creating a Wordpress website. The business owner was using Wordpress for their website presence, which I can typically tell in the first 2 seconds I am on a page. Score to the positive. The topics that ran along the left had side varied from meal planning to lead generation to free traffic to EFT stress relief. Further down the right hand side I saw a banner for [...]

By Sandi Krakowski|Blog, Coaching, Email Marketing, List Building, Marketing Points, Offline Marketing, PPC, SEO, Social Media, Wordpress|Comments Off

Getting Your Customers To Enjoy Spending Their Money With You

Getting Your Customers To Enjoy Spending Their Money With You By: Sandi Krakowski A question came up in the middle of the first day at our live event that I was just waiting for. The subject of money. Your customer's money. This business owner was struggling to maintain her value in the marketplace and wanted advice on how to do deal with client's who don't want to pay for anything or always want a deal. Low-balling is what many business owners call it. This is not the first time I've been asked this question. Having sold multiple millions of dollars in products through the last 14 years, collecting money from my clients has quite honestly never, ever been a problem for me. Believing they don't have any money and I should just give my [...]