Social Media – Page 14 – Sandi Krakowski, The Small Business Mentor

Tacebook and Fwitter Can Sometimes Be Confusing

Tacebook and Fwitter Can Sometimes Be Confusing By Sandi Krakowski How embarrassing! I was on a conference call, passionate as always, content flying through my head and doing my best to get it out of my mouth and to my audience. Social media was the topic. It's one of my most favorite topics lately! So as I began to talk about how some people get confused when they enter the world of social media, this came out of my mouth, "Tacebook and Fwitter can be pretty confusing sometimes, I know!" Oh my word. What a silly girl. I simply apologized and said I am occasionally blonder than I pay to be.... and went on explaining that when you first take a look at social media, it can indeed be confusing. Social media is [...]

By Sandi Krakowski|Blog, Coaching, Email Marketing, List Building, Offline Marketing, PPC, SEO, Social Media, Wordpress|Comments Off

What’s In It For Me? A Fresh Look At The USP Of Your Business

What's In It For Me? A Fresh Look At The USP Of Your Business By Sandi Krakowski Beginning business builders have a soft spot in my heart. I remember how it was to work my way through the guesswork, the systems and the tasks of every single day in my new business. Managing a family, homeschooling my children and just the everyday activities that go with these two things put me in a position where decisions had to be made quickly or I would fail. To many this might sound like a risk but it actually proved to be very valuable in my career of building businesses. Being forced to make quick decisions, act on what I could and aim later was a normal way of doing business. It wasn't until Michael Masterson [...]

By Sandi Krakowski|Blog, Email Marketing, List Building, Offline Marketing, PPC, SEO, Social Media|Comments Off

Make Social Media Your Slave

Make Social Media Your Slave By: Sandi Krakowski Sometimes you hear something online that is so out there- so ridiculous- so stupid actually that you wonder if the person who said it was joking. But if you're like me, I begin asking all the right questions to lead me to where I need to be in my business when this kind of thing arises. A few months ago I heard a very popular business person say these words, "What the heck are you spending all that time on Facebook for? Go build your business." Made me laugh actually. Because you see last year I started a little test with some marketing through Social Media. It earned me a nice 6-figure income over 12 months. Then we kicked it up a notch [...]

By Sandi Krakowski|Blog, Email Marketing, List Building, Marketing Points, PPC, SEO, Social Media, Wordpress|Comments Off

Creating A URL And Domain Name That Is Unforgettable

Creating A URL And Domain Name That Is Unforgettable By: Sandi Krakowski When you make the choice to start your own company website one of the first things you'll need to do is create a URL for your business. This is where you'll send people and how you will be found through the search engines. The goal is simple. Come up with something that is easy to remember, easy to spell and easy to find. It can be keyword rich but it doesn't necessarily have to be. Better to be simple to spell and easy to remember than something that is keyword rich that most people can't remember and always forget how in the world it is spelled. There are a few secret tips for selecting a good URL name that are very [...]

By Sandi Krakowski|Blog, List Building, Offline Marketing, Social Media|Comments Off