So many people focus on a message for their business. A tagline, a 'catch' phrase they say, that will lead people to buy more products. There's a better way to build a big business and to be honest with you, it feels a lot better than hyping your way through.

Everyday I get these emails from marketers that write things like, "Here's my personal cell, call me" as their subject line and then there's an auto series email to their client. I'm on their mailing list. I shake my head and think to myself, "How can anyone feel good about this stuff?"  You know what I'm talking about don't you? The typical slimy direct response marketing that is after only one thing… "Can I sell you stuff?"

We've always built our businesses with a BIGGER focus than just selling stuff. Ironically, we've sold A LOT of stuff! Today, I'm going to share with you one of my strategies for building a big business that organically sells products and services and feels wonderful, not slimy! 
 
Enjoy today's article!  When you're done reading, hop on over to my Facebook page and tell me what you think. Does this feel like a more honest way to run a business? Give me your thoughts. I'll be eagerly awaiting your input!  
 
With love,
Sandi Krakowski 

Create A Movement, Not A Message!

Marketing 101 is this – when everything doesn't hinge on just one thing, you'll go farther. 

Every business owner is looking for the same things. More traffic, more repeat customers and increased profits. But what if you could do all three of these things and it didn't have to hinge on how deep your marketing pockets were? Well, you can.

Create a movement more than a message!

Social media has created a culture that the world not only uses, but it lives in. People ask their friends what they think about everything! From recipes to coupons to travel to what brand of potato chips to buy for the upcoming picnic, we're now connected in a totally different way than we were just five years ago. And for marketers, this is a GREAT thing.

By truly caring about your clients, delivering the best you can deliver and gaining the trust of not only your customers but also their friends we can extend our reach in a way that magazine advertisers, tv stations and radio broadcasters would have never predicted.

Here are three strategies for creating a movement with your company.

1- Read Their Mind.

Get my best selling book (it's free!) where I'll teach you how to legally spy on your customers and learn more about them then they might even know themselves.

One of the best things you can do for your business is to know who you're speaking to and how to speak to them. I'll teach you how to speak their language. Every niche has a language, by the way, and if you're going to create a movement you'll need to know how to speak yours.

It's no different than when a guy falls in love with a girl, he studies her and wants to show his care and love. If you are serious about serving your customers it's important that you take the time to really care, which requires you know them very very well.

2-Find out what your customers want.

I'm always surprised when people tell me they want to start a business but they have no clue what their customers want. Hmmm… Are we gonna guess? I sure hope not! 

Reading their mind and then asking them is critical. This is going to require that we quit chasing cash and start serving people better than anyone else. And if you do serve people and care about them…..and do this with a full heart you will sell more of your stuff. Or your services. Whatever the case may be. 

Surveys are a great tool. Bill Glazer did a great training in February for our Emerald membership newsletter on how to sell anything with surveys. (Write to client care if you'd like this)

Find out what they want. What is the problem they need fixing, and please, don't put words in their mouth. They will tell you if you'll listen. Come to think of it….  This is good marriage and parenting advice as well! 🙂

3- Inspire people to not only use your product, but to also BE MORE in their lives.

Zappos does this with delivering happiness and shoes. Take a personal interest in the people you speak to. Take time to answer questions on Facebook and Twitter and it will go a long way to creating the movement you desire.

Have a pure heart. I mean it. Be more interested in helping others and you'll be amazed at how amazing your company will get.

The A Real Change culture is way bigger than Sandi Krakowski. It's held together by the men and women, moms and dads who not only are serious about their dreams and passions, they're serious about creating change in their own sphere of influence. 

Go out of your way to help others. 

Yes, there will be a few bad apples. We've had them too… But they're nothing compared to the really amazing friends we've come to know all over the world. Don't let a bad apple here or there ruin the whole bunch. You know what we do, don't you, when baking a good apple pie or applesauce? If an apple is rotten we pitch it. We don't cry and try to turn it into a pie worthy apple. Do the same in your business and you'll go farther, faster. 

Inspire to BE MORE!

Train people with what works. Help people to be successful. Warn them of things that can hold their lives back. If you are in fitness, talk about the pitfalls that can thwart success with weight loss. Finances? Do the same. Sell a course on parenting? Warn your reader what can hold them back and then, create a plan that they can follow to succeed through the challenges.

Create a movement, rather than a message!

You'll create a bigger business that will quite frankly, change your life as well. 🙂

Hey, can you do me a favor?  Hop on over to my Facebook page and tell me what you think. Does this feel like a more honest way to run a business? Give me your thoughts. I'll be eagerly awaiting your input!  http://www.facebook.com/SandiKrakowskiBiz 

With love,

Sandi Krakowski