Find YOUR Engagement Score! Are people sharing your content? Here's how you can tell!
Do you know how to find the engagement score on your page in seconds? There's a simple tool that all Facebook pages have available to them instantly that can show you how your page is doing. Even more than that, you can watch other pages in your niche, compare yourself to some of the top pages on Facebook and you can EVEN check how your page is doing on a weekly basis overall!
The "Watch Pages" tool that Facebook has built into their Insights system is really fun! Here's how you'll find it:
- Go to Insights on your Facebook page
- Scroll all the way to the bottom
- Wait until all of the data loads and you'll see WATCH PAGES.
- Then you can type in other page names you want to watch and compare your page with!
When we hit 1 MILLION people on our page last weekend, it became even more important for us to watch how we're doing compared to pages that have larger followings than we do. One KEY thing you want to pay attention to is this: Look at overall likes and then how many people are talking on the page. If someone has built a BIG page with 367,000 followers, but only 9,000 are talking on the page, most likely they either paid for those likes (That's SAD!) or the content they are posting everyday their followers really aren't even sharing. Sometimes this happens on celebrities pages where people watch all of the posts but NEVER comment or share with friends.
TRUE engagement is built around: Likes- Comments and Shares. If your clients share your content, you KNOW they love it, because they have to tell all of their friends about it!
Run to your Facebook page now and see how you're doing! It's easy and it's FREE!
With love,
Sandi Krakowski
