One of the services that we provide here at CopyWithResults, LLC is writing email marketing campaigns, newsletters and auto-responders. It is one of the skills that has earned us quite a reputation. During the Christmas holiday several clients hired us to write their campaigns and cashed in on over $ 250,000 between them all in a one week period. Cash, in the bank, profits.
So how do you get a higher click through ratio and conversion when you write email campaigns to your clients?
By writing like it's not an email.
The email 'In" box is a private place where people communicate. It has replaced the landline for some folks. Recent studies show that many families do not even talk on their landline anymore and use email or text as their main mode of communication.
So when you send out an email through your company to your clients or prospects you need to show up in a way that doesn't appear like you are selling something.
No one likes to be sold.
Oh my gosh! You didn't realize that? It's true. No one wants to be sold. They can't stand the sloppy slicked headed nutcase who follows them around the store and is going after their wallet like a dog in heat. They can't stand being sold.
But QVC, Amazon.com and other very successful giants in eCommerce have proven that people really do love to buy. The credit card crunch proves that people love to buy.
What we have to do is communicate in such a way that causes your prospect or client to LOVE buying from your company so that every single email is a welcomed treat!
Don't worry if you're not there yet. You can get there!
I've worked with clients who had a horrible opt out rate, pathetic open rates and before long they had record breaking campaigns. The kind of email that becomes cash on demand is where you want to get to.
My 22 year old son Jeremy has this mastered. He cracks me up, a real chip off the block this kid is. Actually he's a lot better than his Momma in a lot of ways! But when he sends out an email to his list I swear to you, as God is my witness, so many times I think it's a personal love note to his dear Mom! I see him show up in my "In" box and I began reading quickly to see what he has to share with me! The subject has my attention and I can feel his excitement and BAM….. then I realize it. He wrote that email to his list! HA! Me… Sandi Krakowski…. the email writing copywriter fell for it!
Now THAT is a good example of a great email.
When you write your next email campaign pretend that you're sitting across the table at dinner, or the coffee shop or at a bar is what John Carlton teaches. (John Carlton is one of the best copywriters of all time, I highly recommend you pay attention to him!) Start writing like you're talking to your client across the table over a cup of joe or a glass of wine.
A simple and very effective test for how you did is when you read the email out loud. Does it sound natural? Does it sound like someone talking over a table or on a phone line? If it does, you did good.
Send emails that people love to read and they'll buy from you over and over again!
