The power of Mobile Marketing is expanding and rising to a level that many never dreamed was possible.
As I sit here at my sons ortho appointment I'm writing this post from my iPhone. Living in the midst of one of the largest Amish communities you'd never suspect that I ran a million dollar internet marketing business. But with 3G, Wifi & an iPhone there is no excuse to ever be disconnected. (Unless if course you turn off the phone & enjoy your family which I do every single day & all weekend long).
Several years ago I remember reading about VOIP, mobile marketing, Smartphones & all the cool tools waiting on the horizon for us geek business owners. I'd lose sleep just thinking about it! The newest thing that has my pulse going crazy about and stimulating my creative and marketing juices is iAds by Apple.
Studies show that most users are viewing two things on their Smartphones- Apps & blogs. So advertising within the Apps is coming down the pike. Can you say GoodBye! PPC and hello AppPerClick? Imagine someone working in a biz App & an ad gingerly shows up that offers training on the program or a cross sell. The user does NOT go to a browser when clicking….. Oh no no no! The App connects the user to the advertiser within the App…..never disrupting the beautiful flow of what they are doing…. Increasing odds for purchase. No disruption…. No hassle, click- buy- $$$.
Well, I gotta get going Bobby is nearly done & it's time to drive home. I love Mobile Marketing & all it will offer. In my upcoming eMail Marketing class I'll be teaching how to write emails and autoresponders to clients who purchase through Apps. Can't wait!
Will you be joining me?
I believe in YOU!
Sandi Krakowski