You heard from that top client!
A celebrity tweeted back to you on Twitter!
Someone came into your store today and talked about how they could get your product into 50 other stores across the nation with very little work.
Your BIG BREAK just happened and now what’s going to be important is keeping the momentum flowing and alive.
Or is it? I’ve been building companies for over 20 years now. That’s SUCCESSFUL multi-million dollar companies. Now just things I play around with online. Truth be told, I’ve NEVER EVER had one big break. As a matter of fact, when I was recently talking to someone who has a background of over 20 years in the television world, she and I were talking about how even getting ‘screen time’ on a popular show doesn’t promise or mean anything. It’s what happens before, during and after that needs to be focused on. Sadly, this is where most entrepreneurs don’t look.
Successful companies are not started, founded or sustained on one big break. They might get some much-needed exposure. Things might take a big leap and propel you forward for a short time, but growing and sustaining a business, month after month, year after year, happens with consistent focus on the activities that are in front of us, every single day. Not on ‘one big break’.
Here are three tips to keep you in momentum (or get you there if you’re currently struggling!)
1- Momentum is never created by just one big thing that happens in your company! One video, photo, post, or even a celebrity tweet isn’t going to make or break you. It’s what we do consistently every single day that builds momentum. What we do day in and day out, habitually and faithfully!
100,000 customers paying $97 is a LOT more than 100 customers paying $9700! $9 million vs $970k . So when a business consultant encourages you to build a high-end coaching practice and says it will be the ‘big break’ you’re looking for to bring financial security remember this equation. Better to have a LOT of people buying one small product every single day without much involvement from you than to give your time, and nearly all of your energy, to something real big. Sustaining wealth happens in small increments, not big breaks.
2- Keep moving forward even when BIG exciting things happen! Even when a big breaks come, big happenings occur and big connections are taking place, keep your heart centered, your eyes focused and your attention on what you were doing. Don’t be the business owner who flies all over the country because a big ‘influencer’ flatters you and then end up neglecting your current business. Chasing a big break could take you into bankruptcy if you don’t take care of what you’ve been building day in and day out. Grow! Take big leaps! Take a risk and fly, but don’t neglect what is right in front of you. Stay focused, don’t lose all you’ve built because of one big blessing or occurrence. (That’s close to idolatry!)
3- WEALTH isn’t winning the lottery! It’s small incremental steps done repeatedly over and over again! Most people go bankrupt who win the lottery but when you build a business or grow your skill-set in your career, and you continue growing, moving, advancing your bank account will increase with everything else. Never get stagnant. Never settle. Wealth in your mind and heart will fuel what you do daily, so work on the impoverished beliefs you might have about work, money and people.
A BELIEF will make you broke faster than you can see what hit you. When I struggled with some poverty thoughts, even though I made millions of dollars, I didn’t keep any of it. When the beliefs were broken down, and I began to walk in truth, not only was it easier to make more money, it became much easier to keep it as well.
It’s awesome to get exposure on TV, radio, social media and other blogs, but always remember, big breaks rarely do for a business what good ole fashioned work ethic can accomplish.
With love,
Sandi Krakowski
