Yesterday, November 25th at 4:00 pm CST a dream came true that I’ve held in my heart for more than 15+ years! I opened my brand new apparel company, Today’s Mood. Clothing speaks when words can’t….. what’s Today’s Mood?
About six months ago my amazing Executive Assistant Abigail and I were dreaming. We began to talk about what I would love to do if I could open any kind of store possible. Jeremy and I were already finishing up the final touches of our Coffee Club, The Krak Haus Coffee (opens in January with first orders planned by early February). We FINALLY found the best growers, roasters, warehouse people and more (coffee takes a LONG time to do it right! PHEWEY!) ….. and we talked about how fun that will be to run, with 4 orders per year, our exclusive club. If you wanna know why I named it that, and what it means, go to my blog and search Krak Haus Coffee. With a name like Krakowski I’m the only one who could get away with that.. Heeheehee.. but Abigail and I kept dreaming. I love coffee and can’t wait to do that…… but it wasn’t my biggest dream.
“But my REAL passion”, I said….. “would be to open a fashion store”.
Abigail’s face lit up. She looked at me and said with a sparkle in her eyes, “GET OUT! You’re kidding me!” We began to talk and I soon found out that more than 8 years ago, Abigail also had the same dream! WHOA! The energy in the room shifted dramatically!
Now you have to understand this….. I am an entrepreneur, a visionary and a marketing expert. But fashion is something I LOVE, but am not an expert in. As a matter of fact, the RADICAL change in my attire, presentation and style is owed entirely to one beautiful woman: Miss Abigail Lucero. That’s a story you’ll soon hear about, and she’ll be offering some great fashion advice, tips and strategies through our new Today’s Mood blog….. but let me get back to my story. Just know this- I AM not a fashionista by any stretch of the imagination. But I AM an Angel Investor and I have some capital to invest into brilliant ideas and I have a FANTASTIC TEAM around me.
Abigail began to share with me her vision to really impact the fashion and beauty industry. Her dream was confirmed multiple times with prophetic words by people who don’t even know her. She has a dream to be famous in fashion WITHOUT being immoral, marketed with sex or by being sleazy. I TRULY believe if anyone can pull that off and single handedly shift an industry, ABIGAIL can do it. She will, you just watch her. So this conversation developed over the next few months, and we decided that she would RUN and MANAGE my apparel store!
I’m the celebrity face, big mouth marketer, Facebook ad expert, email marketing guru…. but the heart and soul of Today’s Mood is ALL Abigail. I CAN NOT wait to share her with all of you, introduce her to the world and let you all see what she’s been creating for the last few months. She is absolutely incredible and I have no doubt MAJOR STORES will be asking for her creations in no time.
So….. the DREAM CAME TRUE yesterday and we opened up our page at 4pm and in 3 hours we hit our first milestone! 100 people organically on the page! WOOHOO!
We are SUPER excited about this!
Our GRAND OPENING, and first roll out of a few items and some special sales will begin THIS FRIDAY, November 29th!
I’m very excited to put into practice everything I know about eCommerce, marketing and creating a TSUNAMI EFFECT in a business, swarming a market by storm and creating massive growth. I’ll start my Facebook Ads with highly targeted followers on Friday as well, because I JUST KNOW many of you are wondering when I’ll do that. YAY!
We’d LOVE to have you come visit our Facebook page, and join in the celebration! Abigail has so many beautiful things to show you! AND it’s not just for the girls! We will have selections for the guys and littles too! It’s a FAMILY THING!
On Friday we’ll have 6 new designs available, 50 items total of each in a variety of sizes. That’s 300 items for sale which WILL GO FAST. We know we’ll have tens of thousands of orders quickly in the next month or so, but we wanted to open our doors with an EXCLUSIVE limited supply of first offerings that will become COLLECTOR’s ITEMS when we make it to the magazines, store fronts and other dreams we’ve been praying into.
Please, come join us! Say hello and help us in celebrating this new birth! CLOTHING speaks when words can’t….. what’s Today’s Mood?
With love,
Sandi Krakowski & Abigail Lucero
