Create A Movement, Not A Message!
So many people focus on a message for their business. A tagline, a 'catch' phrase they say, that will lead people to buy more products. There's a better way to build a big business and to be honest with you, it feels a lot better than hyping your way through. Everyday I get these emails from marketers that write things like, "Here's my personal cell, call me" as their subject line and then there's an auto series email to their client. I'm on their mailing list. I shake my head and think to myself, "How can anyone feel good about this stuff?" You know what I'm talking about don't you? The typical slimy direct response marketing that is after only one thing... "Can I sell you stuff?" We've always built our [...]