Big Changes On Facebook Timeline For Pages And How Direct Response Marketing Can Help
As many of you know, I ran a very large kitchenware store online back in the 90's online. And we had a big client base of amazingly loyal clients. One day I ran a big promotion on one of the best selling Y2K books on the market along with a kitchen mixer... you do remember Y2K, don't you? Well, the title of this book I was promoting was, "Don't Get Caught With Your Pantry Down" and unfortunately, my best spell-checking efforts late into the evening didn't catch my typo. Yes, you guessed it. An email went out to a very conservative audience of 30,000 people and we did a TON of sales! What gave me a stomach ache when I realized what I did ended up increasing our profits in a huge way! That [...]