Sandi Krakowski, The Small Business Mentor – Page 181 – Let's Create Your Best Life and Business Together

When heaven invades your business…..

2012-01-27T11:48:20-05:00 By Sandi Krakowski|Blog|

When heaven invades your business..... Don't worry, this isn't some esoteric woo-woo talk that asks you to spin in a chair and chant so you can grow your income. Sheesh... I'm so SICK of that stuff.. are you? I will say this.... that if you want to go farther than you've EVER done before in business, you are going to have to play differently. YOU need some supernatural help on top of your natural. That's the bottom line... And it is my personal conviction that GOD is opening up heaven over businesses like never before... The moral and ethical reason to make a lot of money and impact lives is a topic that I absolutely love! I love studying the REAL reasons why we should make a lot of money. Reasons [...]

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Marketing In The Family And What Was It Like Growing Up With Bill Glazer

2012-01-25T16:25:37-05:00 By Sandi Krakowski|Blog|

During the last year and a half I've had the amazing honor of not only mentoring with Bill Glazer, but getting to know his family. His wife Karen and daughter Mara are people that I not only am grateful for but they mean the world to me! When I asked Mara to share with our audience the "inside digs" on growing up in the Glazer family... I didn't hear back from her for a few weeks. Initially I thought maybe she got super busy, with The Bizzy Buzz growing so fast, I could certainly understand if she forgot about my request. Then an email came in and Mara shared with me that she was going to share the "truth" and wondered if this was what I was looking for. Because I [...]

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Business As Usual Is No Longer Acceptable

2012-01-25T10:26:03-05:00 By Sandi Krakowski|Blog|

The rules of engagement, commerce, relationship and boundaries have changed! Did you miss the shift? During the last 15 years that I've spent in my career online building businesses, I have become aware of changes in how things are being done..... Initially the only way to build a business online was to build it like the BIG guys did. Then we went into a move of change where the focus became direct response strategies- the right words, the right push, the move of the copywriter dominated everything. Then social media flat lined the boundaries, broke the stuffy corporate offices to pieces and relationship became the focus! Many people whined and snarled their way through... and big companies found themselves facing a new competitor they never thought would ever be stepping into [...]

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Four Basic Principles Of Any Copywriting Project You Must Understand

2013-04-05T10:43:59-04:00 By Sandi Krakowski|Blog|

Four Basic Principles Of Any Copywriting Project You Must Understand By: Sandi Krakowski If you want to write copy that sells, you must have the 4 U's in your copy, your focus and as your target for all aiming. Common interest never propels people to buy, but only gathers curiosity. If we are in business, creating a profit, we must fix a problem. Every business has a problem they fix. Even a dating service fixes the problem of the pain of singleness. So what problem are you fixing? Here's the outline to follow when mapping out ANY Opt in Offer, sales campaign, business plan or social media campaign: URGENT: You must have an urgent pressing problem that you are solving with your product or service. This can’t be a casual problem, something only you, [...]

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