Building Your Brand…. It’s Not About Your Product Or Your Services
Building Your Brand.... It's Not About Your Product Or Your Services This past weekend I spent three days with some of our TOP clients and the woman who owns the #1 Female Informercial, Chalene Johnson. What a weekend it was! As we learned how to create better videos, use the right lighting, speak clearly, focus on one idea and identify our brand, small business owners were taken to the next level for what I honestly believe will be the LARGEST change the internet has yet to see. Even bigger than the role social media now plays in our business, the emerging growth of Mobile Marketing, which includes Smartphones, iPads, Nooks and more will completely change the way we do business online. It will also demand more than EVER that we understand and identify our [...]