Press Release Writing Experts Answer YOUR Biggest Questions About Online PR
Press Release Writing Experts Answer YOUR Biggest Questions About Online PR By: Tara Geissinger and Christine O'Kelly Here's a content marketing riddle for you: What can you publish instantly that will: · Help you increase your website's search engine rankings · Serve as a sales page for your company · AND gain front-page rankings in Google News for your target keywords? Answer: A press release! Press releases have been our online marketing "secret weapon" for more than six years. They have consistently proven to be the most powerful online content marketing tools available -- and yet many business owners never include them in their marketing strategies. Many have confessed to us that they don't know how to write a press release or they feel as if they don't have anything worthwhile to [...]