Sandi Krakowski, The Small Business Mentor – Page 20 – Let's Create Your Best Life and Business Together

WHY InstaGram’s New Algorithms Are The BEST Thing To Happen For Small Business Owners

2016-03-17T14:41:20-04:00 By Sandi Krakowski|Blog|

I just did a LIVE 40 minute Q & A broadcasted into the classroom of the Innovative Marketing Students at Oklahoma State University. It was a fantastic time and there's a lot of relevant content that small business owners (and non-profits) show pay attention to.But the #1 thing that I spoke about on this training and session was the BIG CHANGE that InstaGram did in making their algorithms just like Facebook. So many people are saying that InstaGram is now dead, blah blah blah. Well it's true, marketing is now going to change dramatically on InstaGram but I share on this video WHY it's going to be easier than ever for small business owners to get in front of their best clients and how their conversions can go way up!Watch it now!

Comments Off

How To Write Emails That Get Opened And Convert Sales!

2016-03-14T14:59:45-04:00 By Sandi Krakowski|Blog|

I've been writing emails since the early 90's. My very first online company was built with nothing more than PPC ads and email marketing. So I learned very early on in my career, how to write emails that get opened and more than that, convert sales.Ironically, I didn't realize until many years later how unconventional my methods were. Major copywriters would ask me, "Who mentored you to write like that?" I would look like a deer in headlights as I thought back to the hundreds of email campaigns I wrote for my online kitchen store. No one mentored me. But I did a LOT of what I do today. I watched, listened and was very careful to not imitate what WASN'T working. You see, many small business owners believe that to be successful in email [...]

Comments Off

Facebook Local Ads And HOW We Got 10,000 People To Attend A LIVE! Event With Just $10 Per Day

2016-03-07T13:02:26-05:00 By Sandi Krakowski|Blog|

How We Got 10,000 People To Attend A LIVE! Event With Just $10 Per Day In Facebook Ads For Only 30 DaysIn November of 2014, when most people would say it was a bad time to market a live event because of the holidays, we STARTED our marketing for the #BeMore Book Tour. By the first week of January 2015, we had thousands of people registered and lined up to attend. But what happened next was nothing short of a miracle AND a marketing revolution. Our book tour marketing included $10 per day in ads, sent to the 10 cities that we had planned on attending. We did a 25 mile radius advertising campaign on Facebook, without any specific targeting. We also did advertising to the people who are connected to my page in these [...]

Comments Off

BIG Copywriting Tip For Facebook Ads & Your Sales Pages

2016-03-05T10:23:12-05:00 By Sandi Krakowski|Blog|

How To Write Better Headlines And Ads (and GET THE CREDIT CARD!)The bottom line of every business is closing business. Even if you love your business, it's driven by passion and you want to help people, at the end of the day, if you don't close business (have money going into your bank account) you're going to have to CLOSE your business soon! Operating like a "non-profit" is not a good sign for a business. Even non-profits have to bring in donations, sponsors and money to keep their doors open!One of the biggest things you can do for your business is learn how to write better headlines, ads and call to actions. The best website, email campaign, YouTube video, Facebook page and even the best InstaGram following isn't going to add up to much IF [...]

Comments Off