Sandi Krakowski, The Small Business Mentor – Page 216 – Let's Create Your Best Life and Business Together

“What does running a business and making dinner have in common? “

2010-10-19T19:29:51-04:00 By Sandi Krakowski|Blog, Coaching|

What does running a business and making dinner have in common? By: Leanne Ely What? Too incongruent you say? Not so--it’s really simple—it’s the day in/day out consistency of doing the same positive things that guarantee success. Have you noticed when you are consistent in your business everything seems to come together the way it’s supposed to? And have you noticed how much more connected your family is when you regularly provide a family meal? Can you see how much these two activities have in common now? I cannot tell you how many times I’ve spoken to women entrepreneurs in particular who feel the domestic part of life is beneath them. They see me as a June Cleaver clone with a website because, well, I’m all about dinner and making it happen for you [...]

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“Pricing Your Products & Services”

2012-03-06T19:08:51-05:00 By Sandi Krakowski|Blog|

"Pricing Your Products & Services" By: Sandi Krakowski "Have the courage to say no. Have the courage to face the truth. Do the right thing because it is right. These are the magic keys to living your life with integrity." W. Clement Stone When you first start out in business it's important to make sure that your offer and your pricing are both competitive and highly valuable. If your perceived value is too low, by being underpriced, you'll lose sales. If your perceived value is unbelievable, you'll lose sales as well. So where is the happy, successful medium when it comes to pricing? One of your first steps in starting a business is research. The research is to give you a better clarity on the market you're entering. This doesn't mean that [...]

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“The Influence Of Your Website On Your Profits”

2010-10-13T20:29:37-04:00 By Sandi Krakowski|Blog, Coaching, Email Marketing, List Building, Marketing Points, Offline Marketing, PPC, SEO, Social Media, Wordpress|

"The Influence Of Your Website On Your Profits" By: Sandi Krakowski The page opened and I was instantly confused. Advertisements for vitamins ran along the right hand side of the website. At the top was a picture of someone who looked almost tense, smiling but not natural. The message on the header said, "Empowering This Generation For A Healthy Life" and the first opening article was on creating a Wordpress website. The business owner was using Wordpress for their website presence, which I can typically tell in the first 2 seconds I am on a page. Score to the positive. The topics that ran along the left had side varied from meal planning to lead generation to free traffic to EFT stress relief. Further down the right hand side I saw a banner for [...]

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“How To Take Action Everyday In Your Business, Without Growing Weary, Overwhelmed Or Exhausted”

2010-10-10T21:33:57-04:00 By Sandi Krakowski|Blog|

"How To Take Action Everyday In Your Business, Without Growing Weary, Overwhelmed Or Exhausted" By: Sandi Krakowski Today is my son's birthday! He is 17 years old. Justin is an action taker. He rarely puts off until tomorrow what can be done today. He gets the job done and does it excellently. I have no idea where he gets that! Currently he's running my shipping department. We're outgrowing the ability to ship everything on our own. Now, he's learning how to work with our new distribution center to make sure all orders are transferred from our shopping cart to them, flawlessly. He can handle it and loves to! Just like my 22-year-old son who ran my shipping dept for our kitchenware store when he was 14 years old! As I write this article today, we had [...]

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