Sandi Krakowski, The Small Business Mentor – Page 218 – Let's Create Your Best Life and Business Together

September 2010

What’s In It For Me? A Fresh Look At The USP Of Your Business

2010-09-01T20:30:57-04:00 By Sandi Krakowski|Blog, Email Marketing, List Building, Offline Marketing, PPC, SEO, Social Media|

What's In It For Me? A Fresh Look At The USP Of Your Business By Sandi Krakowski Beginning business builders have a soft spot in my heart. I remember how it was to work my way through the guesswork, the systems and the tasks of every single day in my new business. Managing a family, homeschooling my children and just the everyday activities that go with these two things put me in a position where decisions had to be made quickly or I would fail. To many this might sound like a risk but it actually proved to be very valuable in my career of building businesses. Being forced to make quick decisions, act on what I could and aim later was a normal way of doing business. It wasn't until Michael Masterson [...]

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August 2010

Indianapolis Marketing CEO Brings Live Event For Recession-Proof Marketing Strategy

2010-08-27T09:40:02-04:00 By Sandi Krakowski|Blog, Marketing Points|

FOR IMMEDIATE RELEASE: August 26, 2010 –Is it possible that the recession can actually mean INCREASED profits for your business? "Absolutely!" said A Real Change Int’l Publisher and CEO Sandi Krakowski in a groundbreaking speech to a group of elite business, marketing, and self-improvement thought leaders. At the invitation-only Marketing event she revealed her "Social Media & Internet" approach to boosting profits in any marketing campaign. Krakowski explained that using the internet as a marketing channel any small or large business could effectively extend it’s reach and connect with more potential customers. “People are online more hours than ever,” Krakowski explained, “understanding how to market to buyers on Smartphones, iPads and browsing the web is key. The Internet and social media offer an effective tool for reaching them, building rapport and gaining loyal customer [...]

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Make Social Media Your Slave

2010-08-16T02:26:27-04:00 By Sandi Krakowski|Blog, Email Marketing, List Building, Marketing Points, PPC, SEO, Social Media, Wordpress|

Make Social Media Your Slave By: Sandi Krakowski Sometimes you hear something online that is so out there- so ridiculous- so stupid actually that you wonder if the person who said it was joking. But if you're like me, I begin asking all the right questions to lead me to where I need to be in my business when this kind of thing arises. A few months ago I heard a very popular business person say these words, "What the heck are you spending all that time on Facebook for? Go build your business." Made me laugh actually. Because you see last year I started a little test with some marketing through Social Media. It earned me a nice 6-figure income over 12 months. Then we kicked it up a notch [...]

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Creating A URL And Domain Name That Is Unforgettable

2012-08-14T17:42:32-04:00 By Sandi Krakowski|Blog, List Building, Offline Marketing, Social Media|

Creating A URL And Domain Name That Is Unforgettable By: Sandi Krakowski When you make the choice to start your own company website one of the first things you'll need to do is create a URL for your business. This is where you'll send people and how you will be found through the search engines. The goal is simple. Come up with something that is easy to remember, easy to spell and easy to find. It can be keyword rich but it doesn't necessarily have to be. Better to be simple to spell and easy to remember than something that is keyword rich that most people can't remember and always forget how in the world it is spelled. There are a few secret tips for selecting a good URL name that are very [...]

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