Who Should You Listen To When It Comes To Marketing, Branding & USP?
Who Should You Listen To When It Comes To Marketing, Branding & USP? By: Sandi Krakowski A heated discussion started this past week when I referred to an article published by Michael Masterson on Clayton Makepeace's website. Here's the article. Opinions began to soar, people began to interject long paragraphs on my Facebook page about why they thought (respectfully) that Michael was wrong and while they do many times love Clayton, but they thought he wasn't on target either. My first response was, "Who the heck are you?"... but I took the better approach in writing and asked for proof on their opinions. Few gave any. Now before I go any further please know that I respect and follow Michael Masterson and Clayton Makepeace very carefully. It has never been my position [...]