Sandi Krakowski, The Small Business Mentor – Page 224 – Let's Create Your Best Life and Business Together

Why your web guy hates WordPress

2010-05-19T19:19:29-04:00 By Sandi Krakowski|Blog|

Over and over again I hear that my clients are encountering a probem with their Webmaster or their Web designer when it comes to wanting to make a switch over to Wordpress. Some of the comments and emails included: "My web person told me that going into Wordpress would limit what I would be able to do with my blog." "My webmaster told me that if I built my site in Wordpress they would refuse to manage it and I could find someone else. " "My designer told me that to get my website into Wordpress it would take 90 days and it would cost about $12,000. We're starting an entirely new site, how is this possible?" If you have encountered some of these 'excuses' that your web master might have come up [...]

Comments Off

Themes, Themes, Themes! Which One Is Best For Your Business?

2010-06-16T15:50:55-04:00 By Sandi Krakowski|Blog|

When you bring your business online the first thing you'll need is a website. The top choice of over 8,000 sites on the Intra-net is Wordpress. The most influential people and companies in the world are using Wordpress. No small wonder it's the most universal online publishing platform in the world. Maybe you didn't realize that eBay, Oprah and even the Whitehouse uses Wordpress for their website. Just take one look at the thousands of companies listed at http://www.wordpress.org and you'll see that if you aren't built in Wordpress- you'll want to switch fast! I've had clients tell me that some web designers and graphic designers advised them against Wordpress. The only reason this would occur is if a person didn't know how to edit and refine Wordpress. Years ago the best websites made [...]

Comments Off

WordPress- The Good, The Bad & The Ugly

2010-05-12T17:14:04-04:00 By Sandi Krakowski|Blog|

Wordpress, the easiest platform you'll ever use to create a website If you're in business it's the best way to get online and Google will love you! Google has created it's criteria to favor websites built in a Wordpress environment. You can see the long list at the end of this post for verification. They spider quickly websites built in Wordpress. It's the most universal platform on the internet today to get you quickly "in business"! If you use great tools when you come online it can be easier than every to succeed. Think of them as your 'free employees.' But if you use them in the wrong way- they become a burden around your neck. For example, if you're wanting to build a site for business don't use the free platform found at [...]

Comments Off

Sabotaging Your Sales Letter

2012-01-30T12:44:45-05:00 By Sandi Krakowski|Marketing Points|

I just got done writing a 'lift note' for MaryEllen Tribby of http://www.WorkingMomsOnly.com. Working with a woman like MaryEllen is an honor! She singlehandedly took several companies to a place they never dreamed was possible. Companies like Weiss Research went from $ 11 million to $ 67 million in under 12 months because of her expertise. As Publisher & CEO of Early To Rise where she was responsible for growing the business from $ 8 million in sales to $ 26 million in just 15 months. When I began to write the lift note I remembered a 'million dollar' tip I had received from one of the most successful copywriters of our time : "Don't kill the sales letter with the lift note" If I were to give MaryEllen's resume, accomplishments, why someone should [...]

Comments Off