April 2010

Mobile Marketing

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  The power of Mobile Marketing is expanding and rising to a level that many never dreamed was possible. As I sit here at my sons ortho appointment I'm writing this post from my iPhone. Living in the midst of one of the largest Amish communities you'd never suspect that I ran a million dollar internet marketing business. But with 3G, Wifi & an iPhone there is no excuse to ever be disconnected. (Unless if course you turn off the phone & enjoy your family which I do every single day & all weekend long). Several years ago I remember reading about VOIP, mobile marketing, Smartphones & all the cool tools waiting on the horizon for us geek business owners. I'd lose sleep just thinking about it! The newest thing that has my pulse [...]

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Monetizing The Monsters

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To my friends and readers- I rarely do this- publish someone's blog on my page. EVEN if you aren't a fan of this woman, you NEED to read this piece... it's a Direct Response Marketing business plan! I hope you enjoy it! Leave a comment! Sandi Krakowski ***************************** Fellow Business-Builder, I’ll be the first to admit … what follows scares the crap out of me. I NEVER thought I would write an article about this person, but feel I must. Have you heard of Lady Gaga? How could you NOT hear her name these days? In two very short years (light speed in the music business), Lady Gaga has become an international sensation – selling millions of albums, breaking Billboard’s record as the first artist to have her first six singles reach number one. [...]

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Life as a Cat

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Hi Everyone!   I hope you're having an amazing day!   This is my babydoll Latte'. I call him my "Cinnamon Spiced Latte'" because he has the orange markings on his face.  He's a lover! A Ragamuffin cat grows to be over 22 lbs and he is pushing that to the limit. ( I think he might be 23!)   The funniest thing this cat does is at nighttime. I wonder if it's because he's part Lynx. As soon as the lights go out and the house settles he awakes from his catnap ( daylong nap!) and goes flying and zipping through the house, all 23 lbs of him making this very distinct noise! Meoorooooowww!!  Apparently there are invisible creatures I've yet to meet that he sees at night time and he's letting them [...]

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A Pimp On Every Billboard

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  In the last few months we've seen a horrific downfall of an incredible role model to families, future athlete's and our children. Or at least we thought he was that. As he smiled and told us his story of youth to stardom little did we know that corruption had set in and Tiger Woods was not all he appeared to be. As a marketer for 14 years I often follow trends, fads and beyond that, what WORKS in the marketing world. We all know that SEX sells. But when a celebrity or sponsor for a wholesome industry falls, what do we do next? Athletes are viewed as the people to listen to by our kids. They influence at a level that very few others do. So when a company permits their star athlete [...]

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