Sandi Krakowski, The Small Business Mentor – Page 33 – Let's Create Your Best Life and Business Together

On social media we’re not entitled to one thing. EVER.

2015-08-16T21:08:02-04:00 By Sandi Krakowski|Blog|

On social media, we're not entitled to one thing. EVER. If that statement bothers you, than you better read this. I hear it everyday. I SEE it everyday. Incredible. First people have no one on their page. So, they take my classes, they get a ton of highly targeted followers and then they want to know 'when they can EXPECT to see more reach.' OR..... they do some ads, everyday. Build a great page, engage with people and comment back...... and then they let it go. They start scheduling posts, ignoring their page, putting things on auto-pilot and acting like they're entitled to having anyone comment, like or share on their page...... then, they say something really stupid like, 'I think Facebook really jacked up the things now because even my page isn't getting any reach.' In the [...]

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Videos On Facebook- The FASTEST Growing Trend That Will Kick Your Business Into The Profit Zone!

2015-08-13T12:20:31-04:00 By Sandi Krakowski|Blog|

Videos On Facebook- The FASTEST Growing Trend That Will Kick Your Business Into The Profit Zone! Videos are one of the fastest growing things on Facebook. But don't worry, even if you don't like to do videos, or don't know how to do them, you can still benefit from this kind of post to increase engagement FAST on your page. One of the simplest ways you can do this is to share someone else's video. Look for videos that already have over a million views, then give your intro, and BOOM! Your engagement will go way up. Now if you do like to do videos, or want to give it a try, here are some specific keys I can offer for video posts: #1- Keep your video under 5 minutes #2- Tell your [...]

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When Injecting Yourself Into A Conversation On Social Media Can Turn Into A Nightmare For Your Brand- Tacos, Taco Bell & Social Media Content

2015-08-08T15:45:11-04:00 By Sandi Krakowski|Blog|

(Taken from Mashable article) When Injecting Yourself Into A Conversation On Social Media Can Turn Into A Nightmare For Your Brand- Tacos, Taco Bell & Social Media Content If you're a social media content creator or manager for a brand, it's so important that the content you create and the conversations you inject yourself into are relevant and a great representation for your brand. Simply getting your name out there because you were able to get people to talk back to you is not only irresponsible, but as Taco Bell showed with it's error, it's BAD BUSINESS. For the whole article, you can find out what happened here on Mashable. When you're on Twitter, Facebook or any other top social media platform, one way to build engagement, get people to find your brand and [...]

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Facebook “LIVE” and the “Go Live” Feature Coming To Pages

2015-08-05T19:30:27-04:00 By Sandi Krakowski|Blog|

Earlier today Facebook released "Facebook Live" that allows a page to live broadcast on their page to their followers. Think "Periscope" with a broader reach, being able to save your video and it's right on your page. WOW! This is currently only being released to celebrity and public pages that are verified. It works through the "Mentions" app with a "Go LIVE!" button. It also includes live interactive Q & A features, where you can host a 'townhall' question session right on your page. I'm so excited to know I will be getting this feature, according to my Facebook advisor, in the next day or so! YAY!! When we begin to look at the Facebook feed, brands trying to fight for their content to be seen, more and more users on the platform, it's obvious that [...]

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