Sandi Krakowski, The Small Business Mentor – Page 35 – Let's Create Your Best Life and Business Together

Why Marketing To Micro-Niches On Facebook Is A Small Business Owners Secret Weapon

2015-07-22T12:18:03-04:00 By Sandi Krakowski|Blog|

Why Marketing To Micro-Niches On Facebook Is A Small Business Owners Secret Weapon When you go into the Facebook Ad Manager and access the "Audience Insights" the business pages on Facebook and all of their data are available for review. This information is very helpful when targeting and writing copy for your ads and content. You'll see what the average shopping patterns are of an audience connected to a page, how much their household income is, what kind of products they typically buy and one other piece of data that many small business owners are ignoring. Demographics is a part of traditional advertising. It's useful for your marketing campaigns. However, when we start doing marketing, ads and creating content for social media, something else rises to the top, many times above demographics. That is [...]

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Facebook Announces UPDATED CONTROLS For News Feeds: What a brand can do

2015-07-17T12:56:40-04:00 By Sandi Krakowski|Blog|

Facebook Announces UPDATED CONTROLS For News Feeds: What a brand can do Last week Facebook made an announcement to their users introducing a personalized news feed option. With choices to follow some friends, unfollow people and reconnect with people you used to follow, the BIGGEST change to affect marketers is the ability to PRIORITIZE who you see first, including brand pages. The best thing a brand can do is create great content that people love. When people love your content, they'll come back to your page regularly, whether you are in their feed or not. More than 50% of our viewers see our content on my page ORGANICALLY, that serves 1.1 million people. This is because the content we create, our audience wants, including posts, graphics, videos and articles. The next thing you'll want [...]

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Facebook To Pay Advertisers Ad Revenue Up To 55% And Will Give YouTube Big Competition

2015-07-12T13:00:53-04:00 By Sandi Krakowski|Blog|

Photo courtesy of CNN Facebook To Pay Advertisers Ad Revenue Up To 55% And Will Give YouTube Big Competition On July 1st Facebook made a statement that they are going to fully roll out 'suggested videos' to their clients, which means whenever they view a video in their feed, a suggestion will also come up for another video. Mixed in between these suggested videos will be sponsored video ads. If you do a video, and someone clicks on one of these suggest video ads, you could earn up to 55% of the ad revenue. Previously YouTube was the only other prominant social media channel where such ad revenue could be made and many bloggers have become millionaires (or six-figure earners) with video on the platform. I predict Facebook will outpace YouTube in two years. Currently [...]

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WHY The Church Has To Pay Attention To Social Media If We Want To Impact The World

2015-07-08T11:43:59-04:00 By Sandi Krakowski|Blog|

WHY The Church Has To Pay Attention To Social Media If We Want To Impact The World More than 4 billion times per day someone gives their opinion on Facebook, pressing the LIKE button. Think about that. The corporate world is dependent upon the modes of communication of whatever generation we are in. The telegraph, phone, wireless connection, internet, and now, in the biggest way, social media. It’s no big revelation that if you want to succeed in business, you’re going to have to learn how to connect, engage and convert sales via social media. But where does the church fit in? It’s not a matter of whether or not we’re relevant. It’s an issue of whether or not we’re present. Where are we when more than 4 billion people every single 24 hours [...]

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