Sandi Krakowski, The Small Business Mentor – Page 36 – Let's Create Your Best Life and Business Together

The Skill Of Listening For Huge Company Growth

2015-07-06T15:06:03-04:00 By Sandi Krakowski|Blog|

The Skill Of Listening For Huge Company Growth By: Sandi Krakowski Company owners do keyword research, brand analysis, review historical data and all the other big methods they can come up with to validate whether or not their product will sink or swim. Few ever practice the age-old art of listening. Your prospective customers are talking all day long. They're showing up on Facebook talking about their dreams, their worries and their fears. Forums are filled with prospective buyers who are looking for someone who will give them a listening ear. Gone are the days of "Big CEO and Company" going into the marketplace with an announcement that draws millions. Telling the market what they need doesn't work. The question might really be, did it ever? Your present and future clients are savvy and they [...]

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Scheduling Content Ahead Of Time On Your Social Media Platforms

2015-07-06T11:28:57-04:00 By Sandi Krakowski|Blog|

Scheduling Content Ahead Of Time On Your Social Media Platforms Today I want to share with you the thing that keeps me on track, helps me to never forget a day of content, and it helps me to stay accountable to my audience with regular postings. I schedule ahead of time 90% of my content. Most of it I schedule in Sprout Social and the same content is being sent to both Twitter and Facebook. This makes it very easy to get things in place ahead of time, especially on very busy days. If I am going to be traveling, gone for a weekend, etc, I can schedule my content and not worry about it. I make a committment to check in on my page twice per day, nearly every day, for 10 minutes each time. This takes only 20-30 minutes [...]

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The Social Media Engagement Snowball

2015-07-03T13:17:17-04:00 By Sandi Krakowski|Blog|

The Social Media Engagement Snowball by Jeremy Krakowski Why is engagement more important than the amount of followers you have on Social Media? It’s a snowball effect that a lot of advertisers and social media marketers ignore at the core level, but is the very foundation of how social media works. It’s about human interaction. If no one is interested in what you are talking about, those 500,000 followers on your page don’t mean anything, and your impact is that of a page with 5,000 followers. But what does this matter to business? How does this convert to any impact in sales or revenue? Would you rather have a page of 500,000 people and only 50 of them purchasing from you, or 50,000 of them purchasing from you? I would say 50,000 is a [...]

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What Is Sandi Reading? “The Art Of The Start 2.0” by Guy Kawasaki

2015-07-04T12:15:27-04:00 By Sandi Krakowski|Blog|

What Is Sandi Reading This Week? The Art Of The Start 2.0 by Guy Kawasaki When I first interviewed Guy in 2011, not only did I know we'd probably be friends for a long time, I also knew I wanted to read every book he's ever written. I did just that. In my office is every book he's ever written (or at least the ones I could find on Amazon!) and they are some of my favorite reference books on the topic of business, writing, working with people and more. Guy is an amazing man, the real deal. He's genuine, kind and let me say this here and now, EXTREMELY generous. He selfishly gives of his time and his expertise as often as he can. As a matter of fact he's coming to Kansas City in October [...]

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