July 2014

How Engagement And Culture Drives Content On Facebook

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How Engagement And Culture Drives Content On Facebook  Facebook is the largest social media platform in the world. There is no other place anywhere on earth where more people gather live, every single minute of the day. It is a part of our world. To a marketer, this is a dream come true. While I still believe in multi-channel marketing and continue to use many channels to build our fast-growing brand, my 18 years in direct response marketing has taught me to pay attention to two very critical things: Where are the most people at and what is driving them. Television used to be the answer. While I still believe that TV ads are very effective and it's obvious that radio, magazines and more are still very profitable for business, for the small business [...]

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Facebook Alters The Feed Of More Than 690,000 People! My thoughts on this heated debate

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  Facebook Alters The Feed Of More Than 690,000 People! My thoughts on this heated debate Facebook recently manipulated the feed of over 600,000 people! I have been hearing about this entire uproar for the last few days and praying about it intensely. I teach how to use Facebook as a marketing platform so I felt a MORAL obligation to voice my thoughts.    

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June 2014

Why I Created The Krak Haus Coffee Shop Even Though The Name Sounds Bad

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Why I Created The Krak Haus Koffee Shop Even Though The Name Sounds Bad Yesterday I announced one of my dreams come true. No, let me rephrase that. I announced the opening of my third corporation this year that is a dream come true for my entire family! 95% of our customers on social media were thrilled! They already can't wait to get their coffee from us! Known for our incredible "loving your customers" business model they are excited to see how we are creating one more way to serve well. But a few people wanted to know HOW a Bible believing sold out for Jesus radical Christian could ever name a store The Krak Haus. They were concerned that I was becoming 'like the world' or that I was 'speaking death' over my [...]

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PR: A Real Change International Announces New CEO To Work Alongside President & Founder, Sandi Krakowski

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PR: A Real Change International Announces New CEO To Work Alongside President & Founder, Sandi Krakowski Sandi Krakowski partners with a new CEO as her A Real Change companies explode into growth. June 13, 2014—Sandi Krakowski, President and Founder of A Real Change International, Inc, Sandpaper Tablet, Inc and The Krak Haus, Inc is proud to announce the new addition of Jerry Niswander as CEO over the three corporations. Krakowski will maintain her position as President and Founder and will continue in her role as visionary creating products, working with large and small corporations, and paving a strong path into the tech industry.   Jerry Niswander is the former Managing Director of Jesus Culture. He is also the President and Founder of Rylan Records. An astute businessman known for his ability to lead teams, [...]

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