April 2014

Why ‘Obama-care’ was the Best (and Largest) Direct Response Marketing Piece in History

By |Blog, Classes, Marketing Points, Social Media|

When I logged into Facebook the other day, I saw an ad in the sidebar. It said, “Sign up by March 31, or pay a fine of up to 1% of your income.” there was an image next to it, it was a calendar with the 31st circled. 
Actually, here it is: When I saw this, a thought popped into my head, “What if this deadline is just to produce scarcity? What if this just the best direct response marketing piece of all time?” Are you still asking yourself “What is the ROI on social media?” Do you really need to ask that anymore? I urge you to look at the Presidency of Barack Obama. Whether you agree with his political tilt or not is NOT the question here! Don’t get it twisted! I honor, [...]

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Twitter Collages, Tagging And More!

By |Blog|

Twitter Collages, Tagging And More! It's been an exciting week on Twitter!  Now on the iOS and Android mobile app you can tag up to ten people on one photo, link four photos together into a collage on one tweet and even tag up to ten people on a collage! CRAZY!   Did we ever expect that rival Twitter would become so much like Facebook? Most marketers have argued for a long time that Twitter would stay autonomous, running things it's own way.  The competition between the two brands heats up! Twitter announced last week Wednesday that photo tagging was their newest feature and right after that came photo collages! So the big question is now, "How can a business owner best use these features for their brand?" Pop Star Lorde used the new [...]

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March 2014

You Too Can Be Productive!

By |Blog|

You Too Can Be Productive! Silvia Pencak Almost on a daily basis I meet people who ask me, “How do you get so much done? What am I missing?” We all have a desire to get more done in less time so that we can enjoy more time doing what we love. I wish I had a magic formula that you can say and things will turn around, but instead, I have three tips to help you shift your current perspective and take a step in the right direction. If this sounds right to you, this article will be a wake up call you need in order to get more done.  Tip #1: Know Yourself Way too many times people give in to “proven” strategies that only take them away from their unique abilities. [...]

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How To Increase Engagement On Your Facebook Page- A Social Media Content Map

By |Blog|

  How To Increase Engagement On Your Facebook Page- A Social Media Content Map  While everyone else is whining about changes on Facebook, we here at A Real Change International, Inc have been busy quadrupling our profits! Yes, Facebook made A LOT of changes, but the way to 'win the game' in marketing is to do what others won't and to not focus on what others are struggling with. So I went into my "Scientific Marketing Lab" and I created a content strategy that increases likes, comments, shares and engagement FAST! Do you want to know HOW we have more engagement than both Starbucks and CocaCola? It starts with THIS engagement map!  Try it yourself! See a minimum of a 120% increase in under 7 days!   If you ever wanted to look over my shoulder [...]

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