Social Media Managers May SOON Be Out Of Business
I've noticed recent articles showing up by some social media gurus and managers saying that job opportunities for social media managers is dwindling. What does this mean? Does it mean that large corporatations are now hiring In-House people to manage their social media platforms?
Many of the social media 'managers' out there don't know what they're doing. Yes, I realize that is a very generalized radical statement. But the truth of the matter is this- they are marketing themselves and their brand AS IF they can manage your platform and increase your profits when many of these people are broke and do not know how to do marketing.
Sure, there are some who are really good at what they do. They can't keep up. They're constantly hiring. They're growing. That is what SHOULD be happening with this surge of mobile marketing. But then there's a group that is fading fast because they do not have a specialized skill that the companies of today demand.
It's great that so many people know how to schedule and post on Facebook. Awesome. It's even great that people can pull reports, schedule posts and do things on Twitter. Double awesome. But if you can't do MARKETING on social media and you don't have a track record with provable skill of being able to:
- Grow a big brand
- Create HIGH LEVEL connection and engagement on social media platforms
- Increase SALES that puts CASH in the bank
….then you're merely managing tools. That's a skill that is quickly going to be snuffed out.
Many of the social media managers out there can manage the tools but they're not adding MONEY MAKING skill to the clients they work with.
Here's my mission. Teach people how to manage social media well and also how to MARKET on social media.
Just because someone can do social media management doesn't mean they know anything about marketing. I'm raising up people who understand marketing and do it well.
Many of the brands we're working with at our ARC Media division (where we serve corporate brands) do have In House people but they are looking for EXPERTS with a PROVEN TRACK RECORD on their own profiles to come in house, consult, train their team and do work for them. Someone with 1200 followers who can't even do anything beyond scheduling tweets, reading reports and answering people will be quickly out of business when standing next to someone who can do profitable MARKETING through social media. Remember your focus- MARKETING & building culture. It's not easy but if you set yourself apart, you will last long AND make more money!
#BEMORE
